About Us
Bakuun is at the forefront of travel-tech innovation, transforming how travel businesses manage distribution, onboarding, and payments. Our proprietary technology streamlines bookings, expands distribution opportunities, and automates operational processes—connecting hotels, buyers, and partners more efficiently to shape the future of the global travel ecosystem.
Why Join Us
You'll join a fast-scaling environment built on experimentation, ownership, and continuous learning. Our team is supportive, knowledgeable, and passionate about building meaningful value for travel businesses.
If you want to shape a high-impact marketing engine across organic, paid, and AI-powered workflows — this is the perfect opportunity.
Role Overview
We are looking for a Full-Stack Marketing Manager (Organic + Performance Led) who will own Bakuun's complete growth engine.
This includes:
- Organic acquisition (SEO, content, social, email, community)
- Paid performance channels (Google, Meta, LinkedIn, retargeting)
- AI-powered workflows to increase output, speed, and experimentation
Your role will involve validating messaging organically, scaling high-performing campaigns with paid channels, and leveraging AI to accelerate content, analysis, and optimisation.
Key Responsibilities
1. Organic Growth & Inbound Acquisition
- Build an always-on engine for SEO, content, email, and social.
- Use AI tools to accelerate research, topic clustering, content outlines, and optimisation.
- Create JTBD/problem-led assets (blog posts, landing pages, case studies).
- Manage nurture flows and lifecycle emails to convert inbound leads.
2. Paid Performance & Campaign Scaling
- Run performance campaigns across Google, Meta, LinkedIn.
- Use AI to: generate ad variations / expand keywords / run competitive analysis / quickly test messaging angles
- Own metrics such as CPM, CTR, CVR, CPL, CPSQL, CAC, ROAS.
- Scale campaigns only after organic messaging is validated.
3. Demand Generation & Funnel Optimisation
- Build full-funnel campaigns from awareness → MQL → SQL → Opportunity.
- Use AI for landing page copy, headline testing, and conversion optimisation ideas.
- Build retargeting flows and improve lead quality through data-driven nurture paths.
- Collaborate with sales to maintain ICP and feedback loops.
4. Data, Analytics & Reporting
- Build weekly dashboards and track funnel performance.
- Use AI to summarise insights, highlight anomalies, and recommend optimisations.
- Improve attribution modelling and pipeline forecasting.
5. Creative, Brand & Communications
- Produce high-quality copy, campaign hooks, and creative concepts.
- Use AI-driven tools (e.g., ChatGPT, Jasper, Canva AI) for: creative ideation / short-form content / visual assets (lightweight)
- Maintain brand consistency across all channels.
6. Workflow Automation & Efficiency
- Implement AI automations (HubSpot AI, Notion AI, Zapier, etc.) to streamline: reporting / lead routing / content workflows / campaign operations
- Identify opportunities to reduce manual workload and increase speed.
7. Cross-Functional Collaboration
- Align with Sales, Product, and Customer Success on messaging and ICP.
- Use AI to extract insights from customer interviews, feedback, and usage patterns.
- Support GTM campaigns, launches, partnerships, and events.
Requirements
Must-Have
- 3–6+ years in marketing with at least 2+ years in performance marketing (B2B/SaaS preferred).
- Proven ability to manage both organic and paid growth channels.
- Demonstrated experience using AI and automation tools such as ChatGPT, HubSpot AI, Zapier, n8n, and similar platforms to enhance content creation, automate workflows, analyse performance data, and accelerate campaign execution.
- Strong understanding of funnel metrics and growth KPIs.
- Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads.
- Strong copywriting and messaging skills for B2B audiences.
- Proficiency with GA4, marketing automation tools, and landing page builders.
- Comfortable working independently, experimenting fast, and presenting insights to leadership.
- Familiarity with multi-touch attribution and ABM campaigns.
- Basic design skills (Figma/Canva).
- Experience with Webflow, HubSpot, Looker, Segment.
Good-to-Have
- Prior experience in travel-tech, marketplaces, or payments.
