Support the Bank's business for designated markets by developing and implementing a targeted marketing strategy to achieve objectives in growing the client base and meeting NNM/revenue targets.
Improve the client experience at all touch points, which include print or online collateral, video production and client engagement at both online and offline events.
Provide a holistic brand experience and maintain consistency in key messages that promote the Bank's unique value proposition, brand values and personality.
Build public awareness, positive brand perception, and preference among key stakeholders, especially our selected target segments.
Develop strategies and tactics to promote the Bank and drive qualified prospects to our events for RMs to follow up
Deploy successful marketing initiatives and own their implementation from ideation and conceptualization to execution
Build strategic relationships and partner with key industry players, agencies and vendors.
Main duties include:
Conceptualise and curate programme content, driving end-to-end events for designated markets.
Providing internal and external communications support such as event invitations, speeches, presentations, pre/post event write-ups, post event surveys, video production, and social media content creation.
Develop and execute comprehensive digital campaigns, including email marketing, social media, and paid advertising (in discussion with GBC), to drive brand awareness and engagement.
Implement strategies to generate high-quality leads and nurture relationships with our target audience through compelling digital content and interactive campaigns.
Collaborate with relevant stakeholders to create and curate digital content, including website copy, marketing videos, and social media visuals, ensuring strict alignment with our brand voice and objectives.
Provide occasional/ad-hoc support for internal events (Limited)
Craft event-related content, speeches, presentations, pre/post event summaries, event surveys, and tracking ROI or event success for external events.
Manage and optimize the marketing budget for designated markets.
Measure and report ROI, gain insights and assess results against goals.
Build strategic partnerships with external ecosystem partners to support the Bank's business growth.
Provide strategic and tactical counsel to key internal stakeholders.
Requirements
Bachelor's degree in marketing, communications or related field
Minimum 10 years of relevant experience in banking or finance industry, preferable private banking/wealth management
Demonstrate experience or potential in marketing plus willingness to learn
Demonstrate versatility and resiliency to react to changes, navigate ambiguous circumstances and accommodate to changing priorities as they arise
Independent and demonstrate ability to juggle multiple projects simultaneously
Proven skills in identifying target segments and in creatively devising communication messages/translation copy that engage, educate and motivate
Good taste, a sense of aesthetics and a love for great copy and witty communication
Solid knowledge of the various marketing disciplines of branding, event management and online marketing
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
