Marketing Manager

The Marketing Manager directs all markets including contracted, directed or online in both corporate and leisure segments. All sales activities should be managed to maximise revenue for the property. He/She is required to research and deliver strategic sales/business plans, monthly reports, annual targets, budgets, forecasts or other projects.

He/She has to analyse the competition, market trends, guest needs and performance in order to be pro-active and adapt to a changing market landscape. With the information, he/she is able to create new sales plans to improve efficiency of the current ones.

He/She also needs to Use principles of revenue managementand work together with the revenue department. Internally, he/she handles the staffing, training and performance reviews for the Sales Department. Measures are also carried out to enhance the property's image and high standards are set.

Apply systems thinking in problem solving and decision making
Conduct presentation to senior management
Direct management of crisis situations
Drive branding and communication for service excellence
Drive service quality and customer satisfaction
Innovate customer experiences
Lead managers to develop organisational and governance strategies
Manage and direct negotiations