The Marketing Manager, APAC is responsible for the end-to-end execution of regional marketing initiatives across multiple APAC markets, including both subsidiary and non-subsidiary markets.
You will translate regional marketing priorities into clear execution plans, coordinate across markets and partners, and ensure campaigns, digital activations, influencer programmes, and retail or event toolkits are delivered consistently, accurately, and on time. You will act as a shared execution engine for APAC, working closely with the APAC Marketing Director, local market teams, agencies, distributors, and internal stakeholders to improve speed, reliability, and consistency of marketing execution at scale.
Key Responsibilities
Campaign Execution & Delivery
- Translate APAC marketing priorities into market-level execution plans with clear timelines, deliverables, and ownership
- Build and manage an integrated APAC campaign calendar across digital, paid media, influencer, events, and retail activations
- Coordinate cross-functional inputs to ensure campaign and launch readiness
- Track progress, surface risks early, and drive issue resolution
Cross-Market Coordination
- Act as the primary coordination point between APAC HQ and local markets for marketing execution
- Clarify mandatory brand requirements versus areas open to local adaptation
- Provide hands-on execution support for non-subsidiary and early-stage markets
- Identify execution gaps caused by scale, capability, or resourcing constraints
Marketing Operations & Toolkits
- Develop and maintain standardized toolkits, playbooks, briefing templates, and execution checklists
- Package assets, messaging guidance, and timelines to minimize rework and back-and-forth
- Drive asset reuse and refine processes based on post-campaign learnings
Agency & Paid Media Governance
- Brief agencies on objectives, timelines, creative requirements, and execution priorities
- Coordinate creative rotations and asset readiness across markets
- Track spend pacing, delivery milestones, and basic performance signals
- Consolidate reporting and surface risks or trends to regional leadership
Digital, Influencer & Activation Operations
- Coordinate campaign updates across brand sites and e-commerce platforms, including basic QA
- Manage influencer and KOL seeding operations, including briefing packs, schedules, and delivery tracking
- Support event and community activations by coordinating marketing assets and timelines
Visual Merchandising Enablement
- Coordinate visual merchandising guidelines and rollout instructions for distributors and retail partners
- Track deployment status and resolve execution issues while maintaining brand standards
Execution Tracking & Continuous Improvement
- Maintain lightweight execution tracking across campaigns and markets
- Conduct post-campaign reviews to capture learnings and improve execution reliability over time
Requirements
- 5-8 years of experience in marketing operations, campaign management, or integrated marketing roles
- Experience managing agencies and external partners across multiple channels
- Experience supporting multiple markets or regions, preferably in APAC
- Exposure to distributor-led or partner-led market models is strongly preferred
- Strong project management and execution discipline
- Solid understanding of digital marketing, influencer marketing, and basic e-commerce workflows
- Strong stakeholder management skills across cultures and time zones
- High attention to detail and comfort operating in ambiguity and scaling environments
