A Marketing Manager for a restaurant and cocktail bar plays a crucial role in driving customer engagement, increasing brand visibility, and boosting sales. Here's a detailed breakdown of the job scope:
1. Strategy Development
- Create and implement marketing strategies tailored to the food & beverage industry.
- Conduct market research to understand customer preferences, competitors, and trends.
- Develop annual marketing plans aligned with business goals.
2. Brand Management
- Ensure consistent brand identity across all platforms (menu design, website, social media, interior aesthetics).
- Develop and refine unique selling propositions (USPs) and brand voice.
3. Digital Marketing
- Manage social media accounts (Instagram, XHS, TikTok, etc.): content creation, scheduling, engagement.
- Oversee email marketing campaigns, newsletters, and promotions.
- Update and optimize the restaurant/bar website and Google Business profile.
- Monitor SEO/SEM performance to boost online visibility.
4. Promotions & Events
- Plan and execute seasonal promotions, happy hour campaigns, and special events (e.g., live music nights, cocktail masterclasses).
- Collaborate with staff to ensure proper implementation of campaigns.
5. Public Relations & Partnerships
- Build and maintain relationships with influencers, food bloggers, and media outlets.
- Seek out collaborations and sponsorships with local businesses and brands.
- Handle press releases, media coverage, and reputation management.
6. Customer Engagement
- Monitor and respond to online reviews and customer feedback on platforms like Google.
- Design and implement loyalty programs or referral incentives.
- Conduct customer surveys and focus groups to gather insights.
7. Analytics & Reporting
- Track marketing campaign performance and ROI using tools like Google Analytics, Meta Business Suite, etc.
- Prepare monthly reports for management on campaign effectiveness and customer engagement.
- Adjust marketing tactics based on performance data.
8. Budget Management
- Plan and manage the marketing budget effectively.
- Allocate funds for digital ads, print materials, influencers, and event sponsorships.
9. Coordination with Internal Teams
- Work closely with the kitchen, bar, and service teams to promote new menu items or services.
- Ensure staff are trained on upcoming promotions and branding expectations.
10. Visual Creation
- Graphic design for flyers, menus, and social posts.
- Photography and videography for content creation.
