Role at a Glance
Title: Marketing Lead
Team: Commercial
Employment Type: Full-time
Location: Remote
About Hupo
Hupo is the AI operating system for Wealth & Insurance – starting with Distribution. Our AI products provide real-time and contextual support to help frontline teams sell, advise, and support customers more effectively. Today, we are trusted by leading Fortune 500 clients and are backed by leading investors, including DST Global and Meta.
We're now entering our next phase of growth, expanding into new markets and bringing Hupo to more enterprise customers globally.
Why This Role Matters
Until now, much of Hupo's growth has come through strong enterprise traction and word-of-mouth. As we expand, we're investing in building a marketing engine that can amplify what we've already built and help us reach the next wave of customers.
As our 0-to-1 marketing hire, you'll play a key role in shaping how Hupo is positioned, how we build our presence in new markets, and how we turn our existing momentum into repeatable global growth.
What You'll Do
- Demand Generation & Growth: Build and run campaigns, optimize paid channels, develop nurture workflows, and establish reporting on pipeline and campaign performance.
- Product Marketing: Define product positioning, messaging, and value propositions while supporting go-to-market efforts and sales enablement materials.
- Content & Communications: Build content strategy, manage website and landing page copy, and own communications for launches and announcements.
- Analytics & Measurement: Set up dashboards, track key metrics, run experiments, and make data-driven recommendations.
- Tools & Operations: Evaluate marketing tools, manage integrations and workflows, and oversee budgets and vendor relationships.
What Success Looks Like
Within your first few months, you'll:
- Establish the foundations of Hupo's marketing function.
- Launch and iterate on demand generation initiatives across key markets.
- Build reporting and measurement systems that tie marketing efforts to pipeline and revenue outcomes.
You'll also be expected to continuously:
- Improve campaign efficiency and conversion performance.
- Refine positioning and messaging based on market feedback.
- Build scalable systems and playbooks as the company grows.
What We're Looking For
Must-Haves
- 8+ years of experience in B2B SaaS, fintech, or enterprise software marketing, ideally across APAC and/or US markets.
- Experience with account-based marketing and targeted marketing strategies for enterprise accounts.
- Hands-on execution experience across multiple channels including email, paid media, content, landing pages, and campaign management.
- A strong generalist mindset with the ability to operate across multiple marketing disciplines.
- A growth marketing orientation with a focus on pipeline and revenue impact rather than vanity metrics.
- Strong analytical skills with experience using dashboards, reporting, and data to drive decisions.
- Experience operating in startup environments and building processes that scale.
- Experience marketing to regulated industries such as banking, financial services, insurance, healthcare, or similar sectors.
Nice-to-Haves
- Experience marketing AI, fintech, or enterprise technology products.
- Experience supporting both APAC and US go-to-market motions.
- Experience building or scaling a marketing function from 0 to 1.
