Marketing Lead

We are looking for a hands-on Marketing Lead to execute and lead marketing initiatives across multiple F&B brands. This role focuses on driving customer engagement, supporting revenue growth, and ensuring consistent brand presence across all customer touchpoints.

Job Responsibilities:

1. Marketing Campaigns & Business Support

. Plan and execute marketing campaigns aligned with business goals

. Support product launches and seasonal promotions

. Identify opportunities to improve traffic during low-demand periods

. Monitor campaign performance and provide insights

2. Social Media & Content Management

. Manage social media platforms (Instagram, TikTok, Facebook)

. Plan and execute monthly content calendars

. Create content (photo/video) and captions

. Optimise content based on trends and performance

3. Customer Engagement & Retention

. Support building customer databases (Loyalty App - Eber, WhatsApp, email)

. Execute campaigns to encourage repeat visits

. Monitor engagement metrics

4. Brand & Creative Execution

. Ensure consistency across all marketing materials

. Create and adapt marketing assets (social, in-store, digital)

. Coordinate with external designers for complex work

5. Partnerships & Activations

. Support collaborations with partners and influencers

. Assist in events, launches, and activations

6. Project& Stakeholder Management

. Manage timelines across brands

. Work with operations and management teams

. Coordinate vendors and freelancers

Job Requirements:

. 4-6 years of marketing experience (F&B/lifestyle preferred)

. Strong hands-on execution skills

. Experience managing social media and content creation

. Basic photo/video editing and design skills

. Strong organisational and communication skills

Good to Have:

. CRM tools experience (email, WhatsApp, loyalty)

. Experience with influencers or partnerships

. Exposure to paid digital marketing

Please note that only shortlisted candidates will be notified. Thank you.