Position Summary
The Marketing Intern will support new product launches and marketing campaigns, gaining hands-on experience in brand marketing.
You will play an essential role to:
1) Brand Marketing
- Support planning and execution of new product launch activities across relevant channels
- Coordinate with internal teams and external partners to ensure timely rollout
- Coordinate delivery of product samples
- Analyze and report on call-to-action (CTA) response
- Monitor and update on competitor campaigns and promotions across social media, partnership, retail and eCommerce
- Conduct price audit and maintain pricing index updates
2) Channel and Shopper Marketing
- Collaborate with agencies to create and produce point-of-sales materials (POSM) in a timely manner
- Liaise with sales for effective in-store execution
- Recommend improvements based on store feedback and observations
- Develop sales kits and demo tools for promoters
- Track promoter performance and review ROI
- Source and propose suitable GWP or premium options
3) Reporting and administration
- Process invoices and submit in supplier portal
- Maintain A&P tracking files and marketing budget records
- Update and manage the master product list
- Provide general administrative support to the marketing department
To be successful in this intern role, you will need to have:
- Currently pursuing a Bachelor's degree or MBA in Marketing or a related field
- Specialization or coursework in Marketing or related fields
- Strong communication and analytical skills
- Positive attitude, willingness to learn, and proactive mindset
- Comfortable working in a fast-paced, collaborative environment
- Detail-oriented with strong organizational skills
- Bonus: Ability to speak an additional language (e.g. Mandarin) is an added advantage
