Marketing Intern (Social Media & Content) (6 months)

Content Planning
. Manage the monthly content calendar for two brands across all platforms
. Align post themes with campaign schedules provided by HC1

Copywriting
. Develop captions in both English and Chinese for all posts
. Adapt tone and messaging to suit each brand's distinct voice (guidelines will be provided)
. Create campaign copy for promotions, seasonal menus, and events

Photography & Content Creation
. Visit outlets to capture food, ambience, and event content (mobile photography is acceptable)
. Coordinate with HC3 / Intern B on outlet access and shooting schedules
. Edit photos and short-form videos using Canva or CapCut
. Curate and organise user-generated content (UGC) for both brands

Publishing & Community Management
. Schedule and publish approved content across both brands
. Monitor comments daily and escalate items requiring responses to HC1
. Track follower growth and engagement on a weekly basis using the Content Tracker

Job Requirements

. Currently pursuing or recently completed a qualification in Marketing, Communications, Media, or a related field
. Active on XHS and Instagram, with a strong understanding of content trends and performance drivers
. Proficient in written English and Chinese (Mandarin)
. Mobile photography and basic editing using CapCut or Canva
. Highly organised, with the ability to manage two brands without confusion
. Proactive and self-driven, with the initiative to suggest and create content independently