Marketing Intern

Company Description

Rohto Mentholatum Singapore, part of the global Rohto Pharmaceutical Group, is a leader in health, skincare, and personal care, focusing on enhancing consumer well-being. Renowned for its innovative and high-quality products, the company is driven by a commitment to science, technology, and the pursuit of beauty and wellness. Its trusted brands, such as Hada Labo, Sunplay, LipIce, Mentholatum, and OXY, provide effective solutions for skincare, sun protection, lip care, and acne treatment. With unparalleled dedication to excellence, Rohto Mentholatum Singapore empowers individuals to lead healthier and more confident lives through health and beauty innovations.

Key Responsibilities

• Social Media Coordination: Work closely with our external social media agency to plan, review, and optimize content calendars across platforms (Instagram, TikTok, Facebook, etc.)
• TikTok Content Creation: Ideate, script, and produce engaging TikTok videos that reflect brand personality and resonate with skincare enthusiasts
• POSM Development: Collaborate with design agencies to develop Point-of-Sale Materials (POSMs) for retail campaigns, ensuring brand consistency and visual impact
• Administrative Support: Assist with marketing documentation, budget tracking, invoice processing, and internal approvals
• Trend & Competitor Monitoring: Stay up to date with skincare trends, influencer content, and competitor activity to inform campaign ideas
• Cross-Functional Collaboration: Support marketing team in coordinating with sales and design teams to ensure smooth execution of initiatives

What You'll Gain

• Exposure to real-world brand building in the skincare category
• Experience working with creative and media agencies
• Skills in content creation, campaign planning, and retail marketing
• Insights into consumer behaviour and digital engagement strategies
• A chance to contribute ideas that shape brand presence and performance

Qualifications

• Strong communication skills to engage effectively with internal teams and external stakeholders
• Proficiency in market research and analysis to identify trends and consumer insights
• Familiarity with TikTok and other social platforms
• Passion for skincare and beauty trends
• Proactive attitude, strong organizational skills, and ability to manage multiple tasks efficiently
• Pursuing or holding a degree in Marketing, Business, Communications, or a related field
• Bonus: Experience with video editing, Canva, or Adobe tools