Job Responsibilities
Social Media & Content
- Assist in managing the salon's social media platforms, including Instagram, Facebook and TikTok.
- Assist in creating engaging content such as Reels, short-form videos, before-and-after transformations, promotional posts and treatment features.
- Support the planning and scheduling of monthly social media content.
- Assist with basic photography, videography and video editing for social media.
- Research trending content, sounds and creative concepts relevant to the beauty industry.
Marketing & Campaign Support
- Assist in planning and executing marketing campaigns, promotions and festive initiatives.
- Support new service launches, customer acquisition campaigns and in-salon promotions.
- Assist in preparing marketing materials such as posters, digital banners, flyers and other promotional collaterals.
- Coordinate with salon teams to ensure campaigns and promotions are communicated and implemented correctly.
Influencer, KOL & Partnerships
- Assist with influencer and KOL research and outreach.
- Coordinate influencer appointments, content requirements and campaign deliverables.
- Research potential brand collaborations and partnership opportunities.
- Support events, pop-ups and other marketing or partnership activities.
CRM & Customer Engagement
- Assist with WhatsApp, SMS and email marketing campaigns.
- Support customer retention and reactivation campaigns.
- Assist in monitoring social media comments, online reviews and customer feedback.
Market Research
- Conduct competitor research on pricing, promotions, services, social media content and marketing activities.
- Keep updated on lash, brow, beauty and social media trends.
- Research new marketing ideas and opportunities to increase brand awareness and customer engagement.
Requirements
- Currently pursuing or recently completed Nitec / Higher Nitec, Diploma or Degree in Marketing, Mass Communications, Business, Digital Marketing or a related discipline.
- Students and fresh graduates from ITE, polytechnics and universities are welcome to apply.
- Strong interest in beauty, lashes, brows, skincare, social media and lifestyle trends.
- Familiar with Instagram, TikTok and Facebook.
- Creative with a good eye for visuals and social media content.
- Basic knowledge of Canva, CapCut or other content creation tools is preferred.
- Good written and verbal communication skills.
- Organised, responsible and willing to learn.
- Able to work independently and as part of a team.
- Positive attitude and comfortable working in a fast-paced environment.
What You'll Gain
- Hands-on experience in social media and digital marketing.
- Exposure to influencer and KOL marketing.
- Experience in planning and executing real marketing campaigns.
- Opportunity to build your content creation and marketing portfolio.
- Practical experience working in the beauty and lifestyle industry.
