Marketing Intern

Position:Marketing Intern

Hierarchy Level: Intern

Functional Family: Marketing

Sub Function: Field Marketing

Job Description

We are seeking a detail-oriented and analytical Marketing Intern to support our Field Marketing team in driving data quality, lead management, and demand generation initiatives. This role offers hands-on exposure to B2B marketing operations, CRM data management, market research, and account-based marketing (ABM)activities. The intern will play a key role in validating and qualifying leads, improving database accuracy, generating customer insights, and identifying new business opportunities to support marketing and sales objectives. This is an excellent opportunity for a motivated student who is interested in marketing analytics, sales operations, customer data management, and market intelligence within a fast-paced business environment.

Job Responsibilities:

Lead Qualification & Data Validation

• Review and Process a Minimum of 80 Leads per Day - Validate and qualifythe existing lead records in the CRM to ensure accurate and actionable data forsales & marketing follow-up action.
• Improve Campaign Targeting and Prevent Competitor Marketing Outreach -Research and update competitor exclusion lists to ensure competitors areexcluded from marketing communications and campaigns.

Database Quality & Insights Generation

• Enhance Database Quality for Marketing and Sales Activities - Clean andstandardize customer and prospect data to improve database accuracy,completeness, and usability.
• Generate Insights from Existing Customer and Prospect Data - Analyse CRMdata to identify customer profile, industry segmentation, engagement level forpotential opportunities.

Demand Generation & Market Research

• Support Demand Generation and Account-Based Marketing (ABM) Initiatives- Identify and build target account lists by researching key companies forupcoming marketing campaigns.
• Identify Growth Opportunities Within Target Industries - Uncover largecompanies and potential accounts that are not currently engaged within the CRMdatabase.

Qualifications:

• Currently pursuing a Diploma or Degree in Marketing, Business Administration, Data Analytics, Communications, or a related field.
• Candidates with an interest in B2B marketing, sales operations, market research, or customer data management are encouraged to apply.
• Demonstrates strong attention to detail and accuracy when reviewing, validating, and updating data.
• Possesses good research and analytical skills to identify trends, insights, and potential business opportunities.
• Able to work independently and handle repetitive tasks efficiently while maintaining a high level of accuracy.
• Familiarity with CRM platforms such as Salesforce, HubSpot, or Microsoft Dynamics is an added advantage.

Professional Competencies:

• Analytical skills
• Communication
• CRM
• Execution
• Initiative

CultureCompetencies:

• Become better everyday
• Break new ground
• Champion customers satisfaction
• Demonstrate ownership
• Trust and collaborate