Marketing Executive

Purpose of Job

This role focuses on supporting the planning and execution of marketing initiatives across digital marketing, branding, exhibitions, and customer engagement activities. The incumbent will contribute marketing ideas, develop content and materials, and support campaign execution to strengthen the company's brand visibility and business growth.

The role also supports the organization and maintenance of marketing collateral and materials to ensure consistency, accessibility, and readiness for exhibitions, customer engagements, and business activities.

As part of a B2B industrial and technical manufacturing environment, the role requires willingness to understand technical products, applications, and customer industries in order to support effective marketing communication.

A smaller portion of the role includes providing basic coordination and administrative support to the sales team where required.

Job Duties

1. Marketing Strategy Support & Ideas Contribution

• Contribute ideas for marketing campaigns, branding initiatives, and customer engagement activities

• Support alignment of marketing activities and messaging with company branding and business direction

• Assist in translating management direction into practical marketing initiatives and content

• Support internal communication of key marketing messages across departments and stakeholders

2. Digital Marketing & Content Execution

• Assist in planning and execution of digital marketing campaigns across social media, email marketing, and website platforms

• Create and schedule content for social media platforms and marketing communications

• Support development of brochures, presentations, product sheets, exhibition materials, and promotional content

• Coordinate with external vendors, designers, and internal stakeholders to ensure timely delivery of marketing materials

• Maintain and organize marketing materials, brochures, presentations, and digital assets to ensure proper version control, accessibility, and consistency across departments

• Coordinate periodic review and updating of marketing collateral to support exhibitions, customer engagements, and business activities

• Monitor social media engagement and support basic community interaction where applicable

3. Events & Exhibition Support

• Support planning and coordination of exhibitions, trade shows, webinars, customer visits, and marketing events

• Ensure timely preparation and readiness of marketing materials, brochures, banners, presentations, and promotional assets for exhibitions and events

• Coordinate logistics and communications with internal stakeholders, vendors, and event organisers

• Support post-event follow-up and documentation where required

4. Market, Product & Customer Insights Support

• Conduct basic market research on industry trends, competitors, customer segments, and market activities

• Develop basic understanding of company products, applications, and target industries to support effective marketing communication

• Support translation of technical product information into customer-friendly marketing content and value propositions

• Assist in analyzing marketing campaign performance, social media engagement, and related metrics

• Support preparation of reports, insights, and recommendations for marketing improvements

5. Sales Coordination & Administrative Support

• Provide basic coordination and administrative support to the sales team where required

• Assist in maintaining customer databases and CRM records

• Support preparation of sales presentations, customer materials, and related documentation

• Coordinate internal follow-up for customer-related marketing activities when necessary

Candidate's Requirement

Experience:

• 1-3 years of experience in marketing, digital marketing, communications, or related roles

• Experience in B2B, industrial, manufacturing, engineering, or technical-related industries is an advantage

• Fresh graduates with relevant internship exposure in marketing may also be considered

Qualifications:

• Diploma/Degree in Marketing, Communications, Business, Business Administration, or related field

Other Requirements:

• Basic understanding of digital marketing and social media platforms

• Familiarity with content creation and marketing coordination

• Basic design capabilities using tools such as Canva or Adobe Creative Suite are an advantage

• Comfortable working in a fast-paced SME environment

• Willingness to learn technical products, applications, and industrial market environments

• Proficiency in Microsoft Office applications (PowerPoint, Excel, Word)

Key Competencies Required For The Job : (Core & Behavioral)

• Strong organizational skills and attention to detail

• Proactive mindset with ability to contribute ideas and improvements

• Strong coordination and execution capabilities

• Ability to manage multiple projects and timelines in a fast-paced environment

• Ability to communicate and collaborate effectively with cross-functional teams and external vendors

• Willingness to learn and understand technical products and industrial applications

• Analytical mindset with ability to interpret information and identify improvement opportunities

• Good written and verbal communication skills in English

• Proficiency in additional languages (e.g. Mandarin) is an advantage to support communication with regional stakeholders, review of source materials, and preparation of bilingual marketing content where required