Company Overview
For over 80 years, Walraven has led innovation in installation systems worldwide. In APAC, it advances building construction with Design for Manufacturing and Assembly (DfMA) to reduce costs and speed production. Our expert BIM modellers and engineers deliver tailored project solutions.
Job Summary
Support marketing initiatives to enhance brand presence and customer engagement through campaign coordination, digital content management, event support, and collaboration with sales and project teams.
Responsibilities
- Assist in planning and executing marketing campaigns to increase brand awareness and market presence
- Coordinate promotional campaigns, product launches, exhibitions, seminars, and customer events to drive engagement
- Collaborate with Sales and Project teams to align marketing activities with business objectives
- Conduct market and competitor research to identify trends and opportunities for marketing strategies
- Prepare marketing plans, schedules, and campaign reports to track progress and outcomes
- Manage and update social media platforms and digital channels to maintain active online presence
- Develop and schedule relevant content for LinkedIn and other platforms to engage target audiences
- Create engaging content including company news, product features, project highlights, and customer-focused materials
- Monitor social media engagement and marketing performance to optimize campaigns
- Support digital advertising and online promotional activities to enhance reach and impact
- Prepare and coordinate marketing materials such as brochures, presentations, flyers, EDMs, posters, and digital content
- Collaborate with internal teams and external designers/agencies to ensure marketing materials meet brand guidelines and accuracy
- Assist with copywriting and editing marketing communications to maintain clear and consistent messaging
- Coordinate translation and adaptation of marketing materials for local and regional markets when required
- Assist in organizing trade shows, exhibitions, seminars, product demonstrations, and customer engagement activities
- Coordinate with vendors, contractors, and event partners to ensure smooth event execution
- Support event logistics, promotional materials, and post-event follow-up to maximize event impact
- Capture and prepare event content for social media and other marketing channels to extend event reach
- Assist with maintaining and updating website content to ensure accuracy of product, company, and marketing information
- Coordinate with regional/global marketing teams on digital content and campaigns to maintain consistency
- Support website analytics and reporting to measure digital performance
- Collaborate with sales team to develop marketing materials that support lead generation and customer engagement
- Assist in preparing sales presentations, product information, and promotional materials to support sales efforts
- Support customer communications and marketing-related enquiries to enhance customer experience
- Identify opportunities to improve brand visibility and customer engagement through marketing initiatives
- Track marketing activities, expenses, and campaign results to ensure effective resource use
- Maintain an organized library of marketing materials, photographs, and digital assets for easy access
- Support other marketing and business development initiatives as assigned by management
- Undertake ad-hoc projects and duties as required to support team objectives
Required competencies and certifications
- Diploma or Degree in Marketing, Business, Communications, Mass Communications, or related field
- Proficiency in written and spoken English to communicate effectively
- Strong communication and interpersonal skills to collaborate across teams
- Basic knowledge of social media, digital marketing, and content creation to support marketing activities
- Proficiency in Microsoft Office for daily marketing tasks
Preferred competencies and qualifications
- Knowledge of Canva, Adobe Creative Suite, or similar design tools to assist in content creation
- Basic knowledge of website content management and digital analytics to support digital marketing efforts
- Experience in B2B, construction, engineering, manufacturing, or technical industries to understand market context
- 1-3 years of relevant marketing experience fresh graduates with relevant internship experience may also be considered
- Creative, organized, and detail-oriented to manage multiple marketing tasks efficiently
- Comfortable working independently and with cross-functional teams to achieve marketing goals
