Company Overview
CFG (USQ) PTE. LTD. is the largest chiropractic group in Asia, specializing in spine, nerve, and joint care without drugs or surgeries.
Job Summary
Drive digital, social media, and influencer marketing initiatives to grow brand presence by managing content, campaigns, and collaborations with creators and internal teams.
Responsibilities
- Develop and implement digital and social media marketing strategies to increase brand engagement
- Manage content calendars and create compelling captions and scripts for multiple platforms
- Execute daily posting and community engagement on Instagram, Facebook, TikTok, and YouTube
- Identify, engage, and manage influencers/KOLs to support marketing campaigns
- Coordinate content shoots and production activities with creators to ensure quality deliverables
- Analyze campaign performance using analytics tools and optimize strategies for improved results
Preferred competencies and qualifications
- Diploma or Degree in Marketing, Communications, or related field
- 2-4 years of experience in digital and social media marketing
- Proficient in content creation and copywriting for diverse audiences
- Familiarity with Meta, TikTok, Google Ads, and analytics platforms
- Experience managing influencer/KOL marketing campaigns
- Background in healthcare, wellness, beauty, or service industries
