Marketing Executive

Sol Luminaire, an architectural lighting studio founded in Singapore, is expanding!

As a Marketing Executive, you will play a key role in driving brand growth, digital presence, and marketing initiatives across multiple channels. This dynamic role offers exposure to creative strategy, digital marketing, public relations, and event management.

Responsibilities:

• Lead and execute creative strategies across the company's digital platforms, including web domain, social media, EDMs, Instagram, TikTok, and other emerging channels

• Build and maintain strong relationships with industry media partners to secure organic editorial coverage and manage annual advertorials within the allocated budget

• Oversee junior team members and ensure smooth execution of marketing processes, including public relations gifting, marketing collateral development, and press release copywriting

• Plan, execute, and manage marketing events, exhibitions, and product launches to drive brand awareness and customer engagement

• Identify and manage media opportunities, including KOLs and industry partnerships, to increase brand visibility and product exposure

• Coordinate and manage ongoing campaigns with industry partners, ensuring alignment, avoiding conflicts of interest, and maximising promotional impact

• Collate, analyse, and prepare monthly and annual marketing performance reports

• Develop data-driven strategies to optimise digital performance and marketing effectiveness

• Participate in photography projects, including lifestyle and spatial photography, to support marketing campaigns

• Collaborate closely with the direct supervisor to develop innovative ideas and strategies aligned with the company's marketing goals

• Maintain and track key marketing information, including annual budgets and sponsor inventory

• Utilise Adobe Creative Cloud to develop engaging visuals and marketing collateral for both digital and offline platforms

Requirements:

• Diploma or Degree in Marketing, Business, Communications, or a related field

• Proficient in social media platforms and digital marketing tools, with a basic graphic design skills and familiarity with Adobe Creative Cloud

• Prior experience in a creative or marketing agency environment will be an added advantage