Marketing Executive / Senior Marketing Executive

Job Summary

We are seeking a talented, self-motivated senior marketing executive responsible for marketing PBA's entire product portfolio. The individual is driving plans aligned with the product strategy and roadmap aligned with broader business strategies.

Job Responsibilities

• Create succinct strategic New Product Information promotion flyer to assist sales in quick training and selling of PBA New Products to target customers.
• Lead organization of Industry Trade Shows to promote company brand awareness & generate sales leads.
• Work closely with PBA's sales team to support the sales regional targets for leads generation, content creation, and production of marketing collateral supports.
• To provide Partners and Channel Promotion support.
• Set up strategic digital campaigns, manage the company's appointed production agencies, and provide strategic content for social media, and directions for Design graphics.
• Media handling and Public Relations events planning. Corporate communications support.
• Create/supervise the creation of technical product press releases for professional trade media.
• Directions & Train - strategic direction and training for planning and execution of subordinates.
• Supervise Professional Product video script caption content and directions for video production.
• Project Management - company strategic level Marketing or Business Development Project management with internal and external stakeholders, such as government sponsorship projects.
• Website strategic content planning and production vendor management.
• Provide professional creative directions to external or internal design teams.
• Special Project management support as assigned by the supervisor.

People Requirements

1. Strong communication skills (written and spoken). Bilingual in English and one regional key language preferred.

2. Degree in Marketing/Communications or related academic background.

3. Good analytical skills and branding knowledge, creative thinking as exhibited in past work.

4. Project management skills.

5. Marketing planning and channel promotion experience preferred.

6. At least 5 years of professional work experience in a Marketing/Communications role.

7. Track records in the creation of technical marketing content and materials.

8. Familiar with digital campaign planning and executions.

9. Website content production experience or knowledge.

10. Advertising agency experience is a plus.

11. Trade show organization or planning experience.

12. Public Relation or event organizing experience.

13. Agile, self-driven team player with integrity and entrepreneurial instinct, logical reasoning ability for effective problem-solving to strategically contribute towards growing deep technology offerings.