We are seeking a dynamic Marketing Executive to oversee and execute traditional marketing activities while integrating AI tools to optimise workflows, enhance campaign performance, and drive international client acquisition. This role bridges creative marketing with AI, focusing on building smart systems for content creation, lead generation, and analytics in the wildlife management sector. You will leverage AI to enhance Mastermark's digital presence and gain insights to inform marketing initiatives that aim to position Mastermark as a global leader.
What you will do:
. Digital and Offline Campaign Planning & Execution
- Turn business goals into bold, data-driven marketing strategies that drive growth across regions.
- Take charge of digital performance by optimising SEO and SEM (including AI search), running paid ads (Google, LinkedIn), growing social media presence, email and leverage campaign data to iterate for better ROI.
- Drive impact at industry events, conferences, and workshops through creative planning and execution.
- Harness AI tools (e.g., ChatGPT, Claude, predictive analytics, automation platforms) to supercharge copywriting, audience segmentation, targeting, and insight generation.
. Digital & Website Management
- Maintain and update Mastermark's corporate website, online store and editorial calendar, ensuring accurate content, streamlined user experience, and timely resolution of technical issues.
. Analytics & Reporting
- Monitor and analyse metrics and traffic to evaluate campaigns, website, and social media performance.
- Assemble monthly reports with actionable insights and optimization recommendations.
. Content & Social Media
- Co-create content strategies for key accounts and roll them out across e-commerce, digital platforms, and emerging channels.
- Craft high-impact storytelling by turning complex business needs into clear, compelling messages that resonate with target audiences.
- Produce standout marketing assets including blogs, social posts, email campaigns, case studies, presentations, trade show kits, and training content tailored for different channels.
. Brand & Collateral Design
- Oversee the design and production of company-branded materials, including uniforms, namecards, merchandise, and event swag.
- Ensure all physical branding aligns with Mastermark's visual identity, messaging, and overall marketing strategy.
- Collaborate with internal stakeholders and external vendors to maintain quality, consistency, and timeliness of deliverables.
What you'll bring:
- 2-5 years of experience in performance or digital marketing, ideally with B2B exposure.
- A degree in Marketing, Business, Communications, or related field.
- A strong digital marketing toolkit that includes SEO/SEM, analytics, paid media, CRM, and marketing automation.
- Graphic design and multimedia skills are advantageous.
- Deep understanding of e-commerce strategies, content usability, and global digital behaviour.
- A creative-analytical hybrid mindset with genuine curiosity to experiment with AI tools and push marketing to the next level.
- Proven track record in developing and executing integrated marketing campaigns that deliver results.
- Proficiency with key digital marketing platforms and design software.
- Strong project management and organizational skills that keep campaigns on track and moving fast.
- Bonus points if you have experience in planning and running events such as trade shows, conferences, or workshops.
What You'll Get:
- Competitive annual leave package so you have time to recharge.
- Extra birthday leave to celebrate your day, your way.
- Medical and dental benefits to keep you at your best.
- Flexible work-from-home days for better work-life balance.
- Exposure to regional campaigns and global projects that expand your skill set.
- A culture that values experimentation, creativity, and using AI to stay ahead of the curve.
- Opportunities to grow your career in a fast-moving, digitally driven environment.
If you're a digital-savvy marketer who loves experimenting, driving results, and shaping the future of marketing, we want you on our team. Apply now!
For more information on us, visit Mastermark.com.sg
