Lendlease is Australia's leading real estate business with International operations. Our core expertise is in Investment Management, Development, and Construction. For more than 60 years, we have created thriving places around the globe.
Lendlease Singapore is currently seeking a highly motivated and hands-on
Marketing Executive / Senior Executive to support the launch and ongoing marketing efforts of a new mixed-use development comprising of retail and office components. This role will be instrumental in driving awareness, brand engagement, and revenue-generating initiatives including Casual Mall Leasing (CML), partnerships, events, and activations.
An award-winning Grade A commercial development at 100 Beach Road, the new Shaw Tower sets the bar for sustainable offices with future-ready designs, progressive workplace amenities, innovative technology and best-in-class resilient digital infrastructure to enhance health and human experience.
Responsibilities
- Marketing Planning and Execution
- Support the development and roll-out integrated marketing campaigns to drive footfall, engagement, and tenant visibility.
- Supervise and coordinate marketing activities, policies and programs in alignment with corporate objectives to support sales, revenue growth, and adherence to industry best practices and relevant legislation.
- Plan and execute marketing and advertising campaigns, including promotional activities. Track and evaluate campaign performance against defined KPIs.
- Conduct and coordinate market research and analysis to generate actionable insights.
- Drive tenant participation in marketing programs through consistent engagement and communication.
- Oversee marketing communication across all channels within the assigned scope.
- Work closely with advertising agencies, creative studios, media owners and production vendors to manage end-to-end campaign execution, including ATL/BTL materials, digital platforms, and onsite branding ensuring creative quality and cost efficiency.
- Cultivate strong relationships with tenants, pop-up vendors, sponsors, and brand partners through regular business reviews and presentation of partnership opportunities.
- Ensuring seamless execution of marketing activities, including events, seasonal promotions, and tactical campaigns.
- Manage external vendors, agencies, and suppliers to deliver high-quality work aligned with brand and operational standards.
- Negotiating/securing promotional tie-ups and sponsorship with tenants and external partners.
- Brand & Communications
- Ensure consistent application of brand guidelines across all customer touchpoints - digital, print, signage, and on-ground communications.
- Plan and manage targeted brand campaigns, events and product launches that amplify visibility, deepen community engagement, and drive positive media coverage.
- Work closely with internal team members including centre management team, customer service desk and facilities teams to provide timely updates on all marketing activities.
- Drafting of press releases, media statements for public communications and PR engagement.
- Budget and Administration
- Prepare monthly marketing reports, including Asset Review Reports, marketing income and expense budgets.
- Support the tracking and management of the overall marketing budget, ensure that expenses are kept within approved budget and income forecasts are met.
- Causal Mall Leasing (CML) Revenue Generation & Activations
- Take ownership of CML revenue targets and drive short term space activations to meet income goal.
- Develop and implement a calendar of short-term leasing opportunities (e.g. pop-ups, atrium events, brand showcases) that support both revenue generation and shoppers engagement.
- Manage day-to-day CML activities including inquiry handling, proposal development, rate negotiation, space planning, and operational coordination.
- Work closely with Operations, and Finance teams to ensure compliance, and timely contract and billing processes. Build and maintain a strong network of short-term vendors, seasonal brands, and event partners.
Benefits Of Working At Lendlease
- Permanent position
- 20 days annual leave per year plus 3 days of wellbeing leave
- Medical, Dental and Inpatient coverage for self and dependant.
- Access to online wellbeing and mental health platform
Lendlease is a diverse, flexible and inclusive employer of choice. We engage, enable and empower our people and support their individual needs. Inclusion sets us all up for success.
If you feel this position is suited to your skills, experience, and career aspirations, please apply on the link. To find out more about us and to explore all other opportunities visit www.lendlease.com/careers.
