Marketing Executive

The Marketing Executive (AI-Driven) supports the planning and execution of digital marketing initiatives for REPs Academy by leveraging Artificial Intelligence tools, data insights, and modern digital platforms to drive brand awareness, lead generation, and conversion performance.

AI capability is a mandatory requirement for this role. The successful candidate is expected to actively apply AI tools in daily marketing execution to improve efficiency, effectiveness, and scalability.

Key Responsibilities

1. AI-Driven Marketing Execution

• Execute marketing campaigns using AI-assisted tools for content creation, optimisation, and performance analysis

• Apply AI to:

  • Generate and test multiple content variations

  • Improve targeting, messaging, and campaign effectiveness

  • Analyse campaign data and recommend improvements

• Keep up to date with emerging AI marketing tools and propose practical applications

2. Digital Marketing Campaigns

• Execute and optimise digital marketing campaigns across:

  • Social media platforms

  • Search (SEO / SEM)

  • Email marketing

  • Display and retargeting channels

• Monitor campaign performance and optimise for key metrics such as reach, engagement, cost per lead, and conversion rates

3. Content Creation & Management

• Create marketing content using AI tools, including:

  • Short-form videos

  • Static creatives and captions

  • Marketing copy, hooks, and calls-to-action

• Ensure all content aligns with brand guidelines and messaging standards

• Support content distribution across relevant digital platforms

4. Social Media & Community Engagement

• Manage and execute social media calendars using AI-assisted scheduling tools

• Grow audience engagement and follower base

• Support marketing activities related to events, workshops, and programmes

5. Lead Generation & Funnel Support

• Support lead generation initiatives for training programmes, events, and partnerships

• Assist in optimising marketing funnels using AI and data insights

• Work with internal stakeholders to improve lead quality and conversion outcomes

6. Website & Marketing Asset Support

• Support basic website content updates and landing page optimisation

• Maintain accuracy and relevance of marketing materials

• Coordinate with external vendors or developers where required

7. Reporting & Market Monitoring

• Track marketing KPIs and prepare basic performance reports

• Use AI and analytics tools to derive actionable insights

• Monitor competitor activity and industry trends

Job Requirements

Experience

• Minimum 1 year of relevant marketing experience, preferably in digital marketing

• Experience in education, training, professional services, or recruitment is an advantage

AI Skills (Mandatory)

• Demonstrated hands-on use of AI tools in marketing, including:

  • Generative AI for content creation

  • AI-assisted design or video tools

  • AI-powered analytics, automation, or workflow tools

• Applicants without practical AI marketing experience will not be considered.

Skills & Competencies

• Strong understanding of digital marketing fundamentals

• Analytical and data-driven mindset

• Good organisational and time management skills

• Creative with attention to detail

• Able to work independently and collaboratively in a fast-paced environment

Technical Skills

• Familiarity with:

  • Social media and advertising platforms

  • Email marketing tools

  • Web and marketing analytics tools (e.g. Google Analytics or equivalent)

  • AI-powered marketing platforms

• Basic proficiency in design tools (e.g. Adobe Creative Suite or AI alternatives) is an advantage

Education

• Minimum Diploma in any field

• Diploma or Degree in Marketing, Business, Communications, or related disciplines preferred

Career Progression Path (Structured & Transparent)

REPs Academy is committed to developing AI-capable marketing professionals. High-performing Marketing Executives may progress along the pathway of a AI Marketing Strategist.