JOB SUMMARY
To be part of a disruptive innovative team and help the organisation to drive awareness and demand for the brands to achieve the business goals.
RESPONSIBILITIES & EXPECTATIONS
- Coordinate and execute group-level and/or brand-level marketing campaigns, including creating interesting and engaging content that are in line with the brand and evaluating campaign effectiveness to achieve impactful results (e.g. ROI, engagement)
- Assist in copywriting and editing communication materials
- Responsible for maintaining and updating the latest brand information on all communication channels
- Conduct research and survey to keep abreast of latest market developments - pricing, consumers, competitors, concepts and promotions
- Analyse data and translate into actionable tasks to drive results
- Report generation and post-campaign presentation to management
- Coordinate and facilitate media tasting session, product launches and events to both internal and external parties
- Support any operational needs for marketing campaigns, product launches and new store openings
- Manage and maintain digital assets for the brands, including coordinating brand and product photography / videography
- Liaise and negotiate with suppliers, vendors and partners
- Handle inquiries on corporate sales and collaborations / partnerships
- Other projects as assigned
REQUIREMENTS:
- Minimum Degree in Marketing, with preferably 1 - 2 years of relevant experience in Marketing / Brand Management for F&B / FMCG / Hospitality industry
- Prior internship experience with creative agencies running digital campaigns and generating social media contents would be an added advantage
- Keen interest in analysing and interpreting data
- Adaptable, resourceful and independent
- Positive, self-motivated, have an eye for details and able to work with tight timelines
- Proficient in MS Office applications, especially in Excel and PowerPoint
- Possess excellent writing and communication skills
- Ability to converse in Mandarin to communicate with Mandarin speaking counterparts
- Willing to work in the West area
