About Smartpaw
Smartpaw is a growing smart pet technology brand in Singapore. We distribute premium pet tech products - smart litter boxes, automatic feeders, pet fountains, and more - across Shopify, Shopee, TikTok Shop, and Lazada.
We're looking for a Marketing Executive to support and execute our marketing efforts - from running campaigns to managing influencers to helping out at events. You'll work closely with the founder and our external ads partner in a hands-on, fast-paced environment.
What You'll Do
Assist Campaign Execution
- Support the planning and execution of sales campaigns (GSS, 6.6, 7.7, 9.9, 11.11, Black Friday, Christmas)
- Prepare campaign briefs - promo mechanics, timeline, channel requirements
- Coordinate with our design VA on creative assets and marketing collateral
- Track campaign performance and prepare post-campaign reports
Influencer / KOL Coordination
- Source and reach out to SG pet influencers (micro to mid-tier)
- Manage influencer communications - scheduling, product gifting, content follow-ups
- Brief influencers on content requirements and brand guidelines
- Track and report on influencer content performance
Ads Support
- Work alongside our external ads partner to coordinate campaign-specific ad requirements
- Monitor ad performance dashboards and flag issues
- Help prepare monthly ROAS and performance reports across channels (Meta, Google, Shopee, TikTok)
Events & Activations
- Help plan and execute on-ground activations - pet expos, pop-ups, roadshows
- Coordinate event logistics with our operations team
- Be present at events to represent the brand, demo products, and engage visitors
- Assist with pre-event promotion and post-event reporting
Email Marketing (EDM)
- Assist in managing Klaviyo email flows and campaign blasts
- Help grow and maintain the email subscriber list
What We're Looking ForMust-Have
- 1+ year experience in digital marketing, social media, or e-commerce - internships count
- Comfortable with data - you can read a dashboard and pull insights from numbers
- Organised and detail-oriented - you'll be juggling campaigns, influencers, and events
- Good written English - for influencer outreach, briefs, and reporting
- Willing to get hands dirty - small team, everyone pitches in
- Based in Singapore - able to attend events across the island
Nice-to-Have
- Experience with Shopee, Lazada, or TikTok Shop
- Familiar with Meta Ads Manager or Google Ads (even at a basic level)
- Influencer outreach or KOL management experience
- Experience in the pet industry or lifestyle/consumer brands
- Familiarity with Klaviyo or email marketing tools
Compensation & Benefits
- CPF: Full employer CPF contribution
- Performance Bonus: Up to 1 month bonus, based on annual performance against agreed KPIs
- Staff discount on all Smartpaw products
- Pet-friendly office at Trade Hub 21
- Hands-on learning - exposure to every aspect of marketing at a growing brand
- Direct mentorship from the founder
- Growth path - prove yourself and grow into a Marketing Lead role
Work Location: In person
