Marketing Executive

Media Executive /Senior Executive (Demand Generation )

• Contract Duration: 12 months (with potential for extension or conversion, subject to business needs and performance)

• Location: Singapore

About the Role

We are looking for a highly organised and creative Marketing Executive to support the planning and execution of retail media marketing initiatives across gamification campaigns, consumer engagement, awards and case studies.

This role requires someone who is comfortable managing multiple projects simultaneously, coordinating with cross-functional stakeholders, and transforming campaign results into compelling marketing stories. The ideal candidate has strong project management skills, excellent writing ability, and a keen eye for detail.

Key Responsibilities

Gamification & Consumer Campaigns

• Conceptualise game mechanics and customer engagement campaigns.

• Develop campaign copywriting and creative mock-ups.

• Plan end-to-end customer journeys across digital touchpoints.

• Draft campaign Terms & Conditions and coordinate legal reviews.

• Liaise with Platform Operations, Legal, CRM and other stakeholders throughout campaign development.

• Coordinate voucher creation and reward mechanics setup.

• Work closely with Platform teams on game development and implementation.

• Manage User Acceptance Testing (UAT), Quality Assurance (QA) and campaign go-live.

• Coordinate winner verification and prize fulfilment.

• Develop EDM content, coordinate CRM deployment schedules and oversee winner communications.

• Monitor campaign performance and recommend improvements for future activations.

Awards & Case Studies

• Develop annual awards strategy and submission roadmap.

• Research, write and manage award submissions.

• Analyse campaign performance and consolidate supporting data.

• Validate campaign results with internal stakeholders.

• Develop compelling case studies showcasing campaign success.

• Design presentation decks and supporting marketing materials.

• Coordinate internal reviews and approval processes.

• Manage award submission timelines and documentation.

Qualifications & Experience

• Diploma or Bachelor's degree in Marketing, Communications, Business, Advertising or a related discipline.

• 2-5 years of experience in marketing, campaign management, digital marketing, communications or agency account management.

• Experience managing multiple projects and stakeholders simultaneously.

• Strong copywriting and presentation development skills.

• Proficiency in Microsoft PowerPoint, Excel and Word.

• Experience with CRM, digital campaigns, retail media or loyalty programmes is an advantage.

• Experience working with creative, product or technology teams will be beneficial.

Skills & Competencies

• Excellent project management and organisational skills.

• Strong written and verbal communication.

• Detail-oriented with the ability to manage multiple deadlines.

• Analytical mindset with the ability to interpret campaign performance data.

• Strong stakeholder management and collaboration skills.

• Creative thinker with an interest in customer engagement and gamification.

• Comfortable working in a fast-paced environment with evolving priorities.

• Self-motivated and able to work independently while collaborating effectively across teams.

What You'll Gain

Opportunity to work on one of Singapore's leading retail media networks.

Hands-on experience delivering omnichannel consumer campaigns.

Exposure to award-winning marketing initiatives and industry recognition programmes.

Cross-functional collaboration with marketing, CRM, legal, product and technology teams.

Opportunities to contribute to innovative customer engagement and gamification initiatives.