1. Brand Marketing, Campaigns & Promotions
- Develop and execute monthly and annual brand campaigns to build brand awareness and drive sales (online and offline).
- Plan and implement seasonal launches, promotional activities, and festive campaigns.
- Create marketing calendars, manage campaign timelines, and ensure smooth execution.
- Work with internal teams and external vendors (designers, printers, event organizers, contractors) to ensure campaigns are well-coordinated.
- Support visual merchandising and in-store displays, including coordination of seasonal window changeovers and POS materials.
- Ensure brand identity, tone, and visual consistency across all touchpoints.
2. Social Media & Digital Marketing
- Collaborate with digital marketing agency to strategize and manage campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, etc.
- Plan and curate engaging content for social media platforms aligned with brand voice.
- Manage email marketing, CRM, customer data base and loyalty programs to enhance customer retention.
- Identify and manage influencer partnerships and collaborations.
- Respond to messages and inquiries on email and social channels to maintain strong customer interaction.
3. E-commerce & Online Store Management
- Manage and update the Shopify online store, including product uploads, banners, visuals, and copywriting.
- Coordinate and execute E-commerce campaigns, product launches, and seasonal promotions.
- Work closely with merchandiser to ensure new arrivals and collections are showcased online on time.
- Monitor key metrics: website traffic, conversion rates, sales performance, abandoned carts, etc.
4. Retail & Event Marketing
- Collaborate with retail teams on in-store promotions, pop-ups, and events.
- Design, monitor, and coordinate the production of promotional materials (signage, posters) for all sales and marketing purposes.
- Coordinate with mall management/landlords to participate in mall-wide promotions and submit campaign details/artwork on time.
Requirements
- Minimum 2-3 years of experience in marketing, preferably in fashion, retail, or lifestyle brands.
- Good working knowledge of E-commerce (Shopify), digital marketing and social media management.
- Experience in campaign management and influencer collaborations.
- Strong presentation, communication and interpersonal skills.
- Skilled in Adobe Photoshop, InDesign, Illustrator and/or Canva.
- Proficient in Microsoft Office (Word, Excel, PowerPoint).
Interested candidates please send in your resume to:
Topaz Liang Huimin (CEI No. R1104500)
Licence No. 99C4599
