Marketing Executive

• Develop and manage comprehensive social media strategies across platforms (e.g., Instagram, TikTok, Facebook) to increase brand awareness, engagement, and traffic.
• Create compelling content (photos, videos, graphics, stories, reels) and monitor trends, engaging with the online community.
• Identify, vet, and build relationships with relevant influencers and content creators in the home decor, lifestyle, and interior design space.
• Negotiate and manage collaborations with KOLs, tracking performance to optimize for maximum ROI.
• Plan and execute engaging livestream sessions (e.g., on TikTok Shop, Facebook Live) to showcase products and drive immediate sales.
• Coordinate logistics and integrate livestream initiatives with sales teams.
• Contribute to the overall marketing calendar, brainstorming and developing creative campaign ideas.
• Assist in creating marketing collateral (digital ads, website banners, in-store materials) and support integrated campaign execution.
• Monitor, analyze, and report on the performance of all marketing activities, including social media metrics, campaign ROI, and sales conversion rates.
• Utilize data insights to identify improvements and optimize future strategies.
• To ensure consistent brand messaging and effective product promotion.
• Liaise with external vendors as needed.

Requirement

• 3 years of proven experience in a marketing role, preferably within the retail or furniture industry.
• Demonstrable expertise in social media management, content creation, influencer marketing, and livestreaming.
• Strong understanding of digital marketing trends, analytics, and best practices.
• Excellent written and verbal communication skills.
• Highly creative with an eye for aesthetics and design, especially relevant to furniture and home decor.
• Ability to work independently and collaboratively in a fast-paced, high-output environment.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Proficiency with relevant marketing tools and software (e.g., social media management platforms, content creation tools like Canva/Adobe Creative Suite, video editing software).