Marketing Executive

Job Description:

• Manage and maintain the organisation's digital platforms, including social media channels
• Develop and implement content calendars aligned with marketing objectives and campaigns
• Create, curate, and publish engaging content, including copy, images, and videos
• Monitor and analyse performance metrics (e.g. engagement, reach, lead generation), and recommend improvements
• Assist in the planning and implementation of marketing campaigns, promotions, and seasonal initiatives
• Support membership drives, promotional offers, and product or menu launches
• Coordinate with internal stakeholders to ensure effective campaign roll-out across outlets or locations
• Track campaign performance, prepare reports on effectiveness and return on investment
• Develop marketing materials, including digital content and print collaterals (e.g. posters, menus, promotional materials)
• Ensure consistency of brand identity and messaging across all platforms and customer touchpoints
• Liaise with external agencies, designers, and vendors where required
• Support collaborations with influencers, partners, and corporate clients
• Assist in the planning and execution of events, activations, and promotional activities
• Provide on-site support during events, launches, and campaigns
• Contribute to community engagement initiatives to enhance brand presence
• Support lead generation and customer acquisition initiatives through marketing activities
• Collaborate closely with sales and operations teams to support conversion and revenue targets
• Assist in the execution of in-store or on-site promotions and initiatives
• Conduct market and competitor analysis to identify trends, opportunities, and best practices
• Gather and evaluate customer insights to support marketing strategies
• Provide recommendations for continuous improvement
• Any other duties as directed

Job Requirements:

• Candidate must possess at least Diploma in Marketing, Business Administration or equivalent
• Minimum of 2 years of relevant experience (candidates from F&B, retail, fitness, or lifestyle industries preferred)
• Strong written and verbal communication skills
• Interest in lifestyle, F&B, or fitness sectors is advantageous
• Proficiency in social media platforms and digital marketing tools
• Basic design and content creation skills (e.g. Canva, Adobe Creative Suite)
• Analytical and results-driven, with a good understanding of marketing metrics
• Good organisational skills with the ability to manage multiple priorities in a fast-paced environment
• Ability to travel between outlets or locations where necessary