We're looking for a creative, hands-on Marketing Executive to help grow our brand, attract students, and drive measurable results, both online and offline.
If you're passionate about marketing, enjoy experimenting with ideas, and want to see the real impact of your work, this is the role for you!
Digital Marketing Responsibilities:
- Plan, execute, and optimise digital campaigns across SEO, SEM, social media, email, and paid ads.
- Manage and update company websites, troubleshoot issues to ensure content accuracy, smooth functionality, and good user experience.
- Create, edit, and optimise engaging content for websites, social media, blogs, and videos.
- Lead or support website development and revamp projects.
- Improve and maintain SEO performance to increase website traffic and search rankings.
- Track, analyse, and report on website traffic, campaign ROI, and other key metrics.
- Experiment with new ideas, tools, and trends to improve digital marketing effectiveness.
- Collaborate with the team to support student recruitment and brand growth.
General Marketing Responsibilities:
- Plan and execute offline marketing initiatives, events, and promotions to support student recruitment.
- Design and produce marketing collaterals (flyers, banners, posters) in line with brand guidelines.
- Collaborate with partners, agencies, and vendors on marketing campaigns.
- Monitor competitor activities and provide insights to improve marketing effectiveness.
- Prepare monthly marketing reports with insights and recommendations.
Performance Expectations:
- Increase website traffic and improve search rankings through SEO and content strategies.
- Generate measurable leads or enquiries from both digital and offline campaigns.
- Maintain high engagement rates on social media and email campaigns.
- Ensure marketing materials and websites are accurate, functional, and up-to-date, functional, and user-friendly.
- Provide monthly insights and actionable recommendations to improve performance and campaigns
Requirements:
- Diploma or Degree in Marketing, Communications, Digital Media, or related field.
- Minimum 3 years of relevant experience is an advantage.
- Proven experience in digital marketing (experience in education or training sector is a plus).
- Strong knowledge of SEO, SEM, Google Ads, Facebook Ads, email marketing, and analytics tools.
- Hands-on experience with website management.
- Creative, independent, confident, and proactive.
- Strong analytical thinking, problem-solving, and teamwork skills.
- Enthusiastic about trying new digital strategies and learning quickly.
- Bilingual proficiency in English and Chinese (Mandarin) is required in order to communicate effectively with key clients and stakeholders, as well as to create marketing content tailored for Chinese-speaking markets.
We regret that only shortlisted candidates will be notified.
