Marketing Executive

Role Overview

The Marketing Executive is responsible for the hands-on execution of marketing tasks that maintain and elevate brand visibility for the Company and its subsidiary, while supporting business development. Your role focuses on multi-platform content creation, the end-to-end coordination of major industry exhibitions, the maintenance of our digital channels, and delivering key sales enabler activities.

Key Responsibilities

• Plan, execute, and manage multi-channel campaigns (digital, email, social, offline) to drive brand awareness and leads. Track and report on performance metrics using Google Analytics to optimize ROI.

• Maintain visual and verbal brand consistency for the Company and its subsidiary. Copywrite and design high-quality assets for the website, newsletters, corporate collateral (brochures, catalogues), and corporate gifts.

• Manage the social media calendar to grow our presence on LinkedIn and Instagram, while actively monitoring engagement to build brand loyalty.

• Own the end-to-end coordination, planning, and logistics for major industry exhibitions (e.g., APM, SIDEX, Marintec), including contractor management and on-site setup.

• Conduct market research and competitor benchmarking to support business development.

• Assist with creative initiatives like corporate presentations, video production, and rebranding efforts.

• Execute other marketing activities, tasks, and special projects assigned by management.

Requirements

• Bachelor's degree or Diploma in Marketing, Communications, Business, or a related field, with 2-4 years of hands-on marketing experience.

• Proven experience in managing end-to-end logistics, contractor coordination, and execution for large-scale corporate exhibitions or trade shows.

• Proficiency in Google Analytics, social media management tools, and email marketing platforms.

• Strong copywriting skills and proficiency in design tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva. Experience in basic video editing is a plus.

• Ability to read data, track campaign performance, and turn insights into actionable marketing strategies.

• Strong organizational skills with the ability to manage multiple projects, meet tight deadlines, and work independently.

• Excellent verbal and written communication skills to collaborate effectively with internal teams, external vendors, and management.