Marketing Executive

Key Responsibilities:

. Support the planning and execution of marketing campaigns and daily operational initiatives.

. Create, coordinate, and execute promotional campaigns across both online and offline channels.

. Liaise with appointed social media agencies on content calendars, campaign schedules, content submissions, and approval processes.

. Monitor social media platforms, including engagement, comments, and community feedback, and escalate relevant issues or opportunities when necessary.

. Track social media trends, competitor activities, and emerging lifestyle/content trends to identify new marketing opportunities.

. Plan, coordinate, and support overseas exhibitions, trade shows, and customer engagement activities.

. Work closely with overseas partners and distributors to support marketing initiatives and brand development activities.

. Conduct market research, sales performance analysis, and identify emerging market trends to support business growth.

. Prepare and present monthly social media and marketing performance reports to management.

. Assist in the development of marketing materials, product launches, and promotional activities.

. Support the maintenance of company websites, digital platforms, and marketing databases where required.

. Perform other ad-hoc duties and projects as assigned by management.

Requirements

. Degree in Marketing, Business Administration, Communications, or a related discipline.

. Good command of English and other languages would be an advantage, as the role requires communication and coordination with overseas business partners.

. Good understanding of social media platforms, digital marketing trends, and online community engagement.

. Strong communication, interpersonal, and organizational skills.

. Proficient in Microsoft Office applications (Word, Excel, and PowerPoint).

. Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.

. Willing and able to travel overseas as required for exhibitions, and other business-related activities.