Marketing Executive

Role Summary

The Marketing Executive will support the development and execution of brand marketing initiatives, promotional campaigns, and partnerships. This role works closely with internal stakeholders including operations, culinary, and external partners such as agencies, media, and mall landlords to ensure marketing initiatives are delivered effectively and on schedule.

Key Responsibilities

. Support the planning and execution of marketing campaigns, seasonal promotions, and product launches across Crystal Jade brands.

. Coordinate marketing materials including posters, menus, digital assets, and in-store collateral.

. Work with creative agencies, designers, and printers to ensure timely production of marketing materials.

. Assist in managing social media calendars and digital marketing campaigns in collaboration with agencies.

. Liaise with mall marketing teams and external partners for joint promotions, events, and partnerships.

. Coordinate photoshoots, content creation, and brand assets for campaigns and social media.

. Track marketing campaign performance and prepare basic reports on sales, engagement, and ROI.

. Ensure brand consistency across all communication materials and restaurant touchpoints.

. Support PR initiatives, media tastings, influencer engagements, and brand events.

. Assist in maintaining marketing databases, assets, and documentation.

Requirements

. Diploma or Degree in Marketing, Business, Communications, Hospitality, or related field.

. 1 - 3 years of marketing experience, preferably in F&B, hospitality, retail, or lifestyle industries.

. Strong organizational and project coordination skills.

. Good communication and interpersonal skills.

. Ability to work in a fast-paced environment and manage multiple projects simultaneously.

. Familiarity with social media platforms and digital marketing tools.

. Proficiency in Microsoft Office (PowerPoint, Excel, Word).

. Basic design knowledge (e.g., Canva, Adobe) is a plus.