Marketing Executive

Crimson Education is the world's leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 to the US Top 15. We help ambitious students gain admission to the world's top universities through expert-led guidance and proven, data-driven strategies.

The Role

You'll work across multiple channels to build strong brand narratives, create compelling content (with a strong focus on long-form, lifecycle and campaign-driven content), and deliver campaigns that drive awareness, engagement and conversion. This role offers the opportunity to work in a fast-paced, high-growth environment, collaborate closely with cross-functional teams and see tangible impact from your work.

This is a full-time, hybrid role based in Singapore. Open to Singapore citizens and permanent residents only.

What are the main responsibilities for this role

• Supporting the development of Crimson's Singapore Chinese Marketing strategy with a focus on increasing lead generation and conversion.

• Keeping a pulse on industry trends and competitors to ensure our campaigns remain effective and competitive within the admissions consulting sphere.

• Designing and creating cross-platform digital marketing collateral including social media ads, organic social content, digital flyers and booklets and Wechat/ Red/Facebook/Instagram/Google campaigns.

• Marketing automation tasks including building and scheduling social media posts and other campaign materials.

• Managing webinar campaigns from inception to completion, including the creation of campaign materials, hosting hour-long webinars once a week, and reporting on webinar performance.

• Organising backend logistics for webinar or event setup, creating all necessary campaign materials, communicating with involved parties (speakers, backend support, etc.), hosting the webinars or events you manage and completing post-webinar performance reports and close-out tasks in a timely manner.

• Working closely with the SG sales and marketing team to provide necessary assets and adapt global assets for SG marketing opportunities at all sales funnel levels.

• Monitoring lead generation and conversion across all marketing initiatives to ensure campaign optimisation and market growth.

• Aligning with other marketing teams across the company to share best practices and adapt different approaches to suit SG branding and buyer persona.

• Strong Chinese writing skills and a good sense for visual branding and design.

• Strong time management skills and the ability to work in a fast-paced environment.

What skills and experience are required

• Proficiency in English and Mandarin reading, writing and speaking skills is essential.

• Bachelor's degree in marketing, communications or a related field, and/or equivalent job experience in marketing with a preference for experience in the education space.

• Experience in industry-standard design and video editing software, such as Adobe Creative Suite (Photoshop, Illustrator), Canva or iMovie.

• Knowledge of project management, marketing automation platforms and social media marketing tools a plus

• Ability to work flexible hours when necessary

Please submit your application directly on our platform: https://jobs.crimsoneducation.org/jobs/7406476-marketing-executive-bilingual