Key Responsibilities
- Market Research:Analyze buyer demographics, customer touchpoints, and industry trends to identify target profiles and opportunities.
- Strategy Development:Assist in planning and implementing marketing strategies and campaigns that promote brands and products.
- Campaign Management:Develop marketing materials, coordinate campaign execution, and monitor campaign performance against targets.
- Digital & On-Ground Initiatives:Support and drive engagement through digital platforms and on-ground promotional events.
- Stakeholder Collaboration:Work with internal teams (like corporate communications) and external partners (advertising agencies, suppliers).
- Brand Building:Contribute to creating brand awareness, managing brand guidelines, and enhancing brand perception.
- Performance Analysis:Analyze campaign data to identify areas for improvement and ensure alignment with campaign goals.
Skills and Qualifications
- Education:A college degree in marketing, communications, business, or a related field is often required.
- Communication:Strong communication skills are essential for engaging with audiences and collaborating with teams.
- Analytical Skills:The ability to analyze data, understand market trends, and assess campaign performance is crucial.
- Collaboration:The capacity to work effectively with internal and external stakeholders is a key asset.
- Digital Marketing:Knowledge of digital marketing technologies and their application in campaigns is increasingly valuable.
- Experience:Work experience, even in volunteer roles, can provide valuable insights and boost an application.
