Marketing Executive, Content & Community

Company Background
Vidacity is a sustainability innovation hub and living lab that aims to create a sustainable future by bringing together startups, businesses and the community to accelerate innovation and tackle sustainability challenges. We will serve as a catalyst for positive change by fostering a collaborative ecosystem to support startups to grow whilst meeting the needs of the local community through various services, engagements and programs.

City Sprouts builds communities through sprouting green spaces and programmes and aims to bridge the gap between people, food and nature. As a social enterprise, we rejuvenate urban spaces and develop educational programs, bringing together socially-minded individuals and businesses to create communities that inform, educate and support action on social and environmental issues.

As sister companies, we collaborate to empower ecosystem stakeholders that do good for our society and environment.

Scope of Work

As a Marketing Executive, you will be responsible for conceptualizing, producing, and optimising original content (online and offline) to engage, educate, and entertain our target audience. You will play a crucial role in our marketing efforts by using your creativity and technical skills to develop content formats and delivery that drives brand awareness, promotes products or services, and ultimately leads to audience growth and engagement.

Responsibilities

• Develop and execute a comprehensive content and community engagement strategy aligned with the marketing goals and target audience.

• Plan, produce, and edit including but not limited to promotional videos, product demos, tutorials, and other visual or written content.

• ⁠Create eye-catching graphics and written content for various marketing channels, including social media, email marketing, websites, and print materials.

• ⁠Craft compelling and SEO-optimized copywriting for content descriptions, captions, and related marketing materials.

• ⁠Ensure all graphics and images align with the company's branding guidelines and standards.

• Stay current with content marketing trends, tools, and technologies, and explore innovative approaches to content creation.

• Craft compelling copywriting for content descriptions, captions, and related marketing materials.

• All such further and other duties and responsibilities which the Company may from time to time delegate and designate to the Employee.

Requirements

• Proven experience in content creation and editing, with a portfolio of past work.

• Strong command in spoken and written communications in English for storytelling and scriptwriting. Command in a second language is a bonus.

• Proficiency in Adobe Creative Suite and/or CapCut for digital design and video editing.

• Ability to work independently, manage multiple projects, and meet deadlines.

• Demonstrates strong communication and teamwork skills.

• Flexibility to work after office hours and on weekends