Marketing Executive (Content & Community)

About Vertical Institute

Vertical Institute is a leading Singapore-based AI training provider focused on equipping working professionals with in-demand, career-advancing skills. We focus on artificial intelligence and other emerging, high-impact technologies, with a strong emphasis on real-world application over theory.

We are a Registered Training Provider (RTP) with SkillsFuture Singapore, and have trained tens of thousands of professionals across both individual and corporate programmes, including partnerships with government agencies and enterprises.

Our mission is to help individuals and organisations stay relevant and competitive in an AI-driven economy. We design and deliver practical, hands-on courses that equip professionals with immediately applicable skills that drive real outcomes at work.

We are a fast-growing organisation that values ownership, speed, and continuous improvement. If you are excited about shaping how AI transforms work and education, you will find strong alignment here.

About the Role

Vertical Institute is looking for a creative and community-driven Marketing Executive to join our Digital & Growth Marketing team. This role sits at the intersection of content creation, video production, and community engagement - you will be responsible for bringing our brand to life across social media while supporting the planning and execution of events that connect our learners, alumni, and corporate partners.

If you are someone who loves creating content, is comfortable in front of (and behind) a camera, and thrives in a fast-moving environment where no two days look the same, this role is for you.

What You Will Do

Social Media & Content Creation

• Ideate and produce organic social media content across platforms including Instagram, LinkedIn, TikTok, and Facebook

• Plan and maintain the content calendar in collaboration with the Senior Marketing Executive

• Produce and edit short-form video content that reflect the Vertical Institute brand voice (tools: CapCut, Canva, and ChatGPT)

• Monitor social media channels and engage with the community/ alumni.

• Ensure visual consistency across all content in line with brand guidelines

• Stay current with social media trends and adapt content formats accordingly

Events & Community

• Support the planning and on-ground execution of B2C, B2B, and B2Alumni events and workshops

• Coordinate logistics with partners, instructors, alumni, and internal stakeholders

• Assist in building and nurturing the Vertical Institute alumni community across digital and in-person channels

• Help manage community platforms and facilitate engagement initiatives

What We Are Looking For

• 2-3 years of experience in social media, content creation, or marketing

• Diploma or Degree in Marketing, Communications, or a related field

• Strong understanding of social media platforms, trends, and basic performance metrics

• Proficient in Canva, CapCut, or similar creative tools familiarity with AI content tools is a plus

• Strong written communication skills with an eye for detail and brand consistency

• Has hands-on experience coordinating events or community programmes

• Comfortable working independently and taking ownership of deliverables

• A collaborative team player who can work across multiple stakeholders

• Media, and/or Digital Agency experience preferable but not essential

Why Join Us

• Open, high-trust culture that values initiative, accountability, and customer-centricity.

• Vibrant Team Culture: Be part of a supportive, mission-driven team passionate about lifelong learning and digital transformation.