Play a pivotal role in shaping the future of KDK, the Japanese brand of Indoor Air Quality (IAQ) solutions. This is an exciting opportunity to lead the marketing of a trusted market leader while driving the launch and growth of new products and categories that will define the next chapter of its success. As part of a dynamic and forward-looking team, you will be at the forefront of brand innovation and develop impactful marketing strategies.
Roles &Responsibilities
Campaign Marketing
- Plan, coordinate and execute integrated marketing campaigns across digital and offline channels.
- Manage campaign timelines, budgets and deliverables to ensure successful execution.
- Track campaign performance, analyse results and recommend optimisation strategies to improve marketing effectiveness and ROI.
Digital & Content Marketing
- Conceptualise and develop engaging marketing content for websites, social media, EDMs, paid advertising, banners and other marketing collaterals.
- Develop and implement social media strategies, manage content calendars and create content that increases brand awareness and customer engagement.
- Monitor digital marketing trends and recommend new ideas to enhance the brand's online presence.
Brand Marketing
- Execute initiatives that strengthen KDK's brand positioning as Japan's No. 1 Indoor Air Quality (IAQ) solutions brand.
- Support brand-building activities, product launches and new category introductions to drive awareness and market growth.
- Ensure brand consistency across all marketing communications and customer touchpoints.
Event Marketing
- Plan and execute virtual, hybrid and physical events, including product launches, exhibitions, roadshows and customer engagement activities.
- Coordinate with internal stakeholders, agencies and vendors to ensure seamless event execution.
Market Intelligence & Analytics
- Monitor competitor activities, industry trends and consumer insights to identify opportunities and potential threats.
- Prepare marketing reports and provide data-driven recommendations to support business decisions and improve campaign performance.
Stakeholder & Vendor Management
- Work closely with internal departments, external agencies and suppliers to deliver high-quality marketing initiatives.
- Manage relationships with vendors and partners to ensure projects are completed on time, within budget and to the required standards.
Requirements
- Bachelor's Degree in Marketing, Business, Communications or other relevant fields.
- Preferably with at least 2 years of working experience in a marketing or related role.
- Prior experience in planning and executing marketing campaigns and/or events will bean advantage.
- Comfortable appearing in front of the camera for marketing and social media content.
- Basic video editing skills using CapCut or similar video editing software.
- Excellent written and verbal communication skills.
- Adaptable, resourceful, able to manage multiple priorities, and works well in a fast-paced team environment.
5days work week / bonus / annual leave / medical benefit
