Company Overview
Ultima Markets is a premier multi-asset trading platform providing investors worldwide access to over 1000+ CFD financial instruments, including Forex, Commodities, Indices, and Shares. We pride ourselves on offering a seamless trading experience through cutting-edge technology and a client-first approach.
Job Purpose:
We are seeking a dynamic and all-rounded Marketing Executive / Assistant Manager to join our global marketing team. This pivotal role is focused on developing and executing marketing strategies to drive brand growth, client acquisition, and engagement within the rapidly expanding MENA (Middle East and North Africa) market. The ideal candidate is a creative and analytical professional, fluent in Arabic and fluent in English or Chinese, with a deep understanding of the regional cultural and financial landscape.
Key Responsibilities:
- Regional Strategy: Support the development and execution of the integrated marketing strategy for the MENA region, ensuring alignment with global brand objectives.
- Content & Localization: Create, adapt, and localize compelling marketing content across all digital channels (website, social media, email, advertising). Ensure all messaging is culturally relevant and crafted in flawless, engaging Arabic.
- Digital Campaign Management: Manage and optimize paid digital advertising campaigns (Google Ads, Meta, LinkedIn) targeting Arabic-speaking audiences. Execute SEO/SEM strategies based on Arabic keywords and regional search trends.
- Social Media & Community Management: Oversee the brand's social media presence on key MENA platforms (e.g., Facebook, Instagram, LinkedIn, X). Proactively engage with the community, respond to interactions, and foster a positive, active online brand presence.
- Market Intelligence & Analysis: Conduct ongoing market research to identify trends, monitor competitor activity, and provide insights. Use this data to tailor offerings and messaging for the MENA audience effectively.
- Performance & Reporting: Track, measure, and analyze the performance of all marketing initiatives using tools like Google Analytics. Translate data into clear reports and actionable recommendations for continuous optimization.
Qualifications & Experience:
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Fluent in Arabic (both written and spoken) and have proficiency in English or Chinese.
- Experience in a digital marketing role, with a demonstrable track record of success. Fresh graduates who speak fluent Arabic and are enthusiastic about marketing also welcome.
- In-depth knowledge of the MENA market's cultural, social, and regulatory environment is essential.
- Solid experience with digital marketing tools and platforms, including Google Analytics, Google Ads, Meta Business Suite, and email marketing software (e.g., Mailchimp).
- Strong content creation skills, with experience in writing and adapting copy for different digital channels.
- Understanding of SEO principles and keyword research for Arabic language.
