Marketing Executive

At Ayam Brand, we believe in Made with Care, Shared with Love. We are looking for a proactive and hands-on Marketing Executive who takes strong ownership of execution, communicates effectively.

This role is suited for someone who combines strong execution skills with independent thinking – someone with a keen eye for detail who can identify better ways to run campaigns, drive projects forward.

Who you are:

• Accountable and structured.
• Confident in proposing ideas, yet open and adaptable to feedback.
• A self-starter who takes initiative but values alignment.
• Hands-on and execution-driven, with strong follow-through.
• Attentive to feedback and detail.

Responsibilities

1. Marketing Campaign Planning & Execution

• Plan, develop, and execute integrated marketing campaigns across digital and offline channels (e.g., social media, content, events, partnerships).
• Coordinate with internal teams and external agencies to ensure timely and effective campaign rollouts.
• Monitor and report campaign performance and optimise based on insights and KPIs.
• Manage marketing calendars and ensure alignment with brand and business objectives.

2. Consumer Events & Brand Activation

• Conceptualise and execute consumer-facing events and activations that promote the usage of Ayam Brand products (e.g., cooking demos, sampling events, workshops, collaborations).
• Manage end-to-end event planning including ideation, vendor coordination, logistics, and on-site execution.
• Work with partners, influencers, and communities to drive engagement and brand awareness.
• Track event performance and derive insights to improve future activations.

3. Digital Assets & Creative Coordination

• Support the development of digital marketing assets (e.g., online banners, e-commerce visuals) in collaboration with the creative team.
• Prepare clear briefs and ensure assets are aligned with campaign objectives and brand guidelines.
• Review and provide input on creatives to ensure accuracy, clarity, and effectiveness.

4. Customer Feedback & Community Management

Work with digital agency to monitor and manage customer feedback across channels (e.g., social media, email, website), ensuring timely, professional, and brand-aligned responses to customer enquiries and concerns.

• Work with internal teams to address recurring issues and enhance overall customer experience.

5. Packaging Updates & Label Compliance

• Assist in managing packaging updates in line with brand and market requirements.
• Assist in ensuring all product labels are accurate and compliant with local regulatory requirements.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3–6 years of experience in FMCG or consumer marketing, candidates with more extensive experience and a strong track record of ownership and execution will be considered.
• Proven ability to manage projects independently while maintaining clear stakeholder communication.
• Strong experience in operational execution. Specific campaign execution and on-ground activations/events execution is a plus.
• Experience in customer engagement, community management, or handling consumer feedback is a plus.
• Familiarity with digital asset creation and working with creative teams.
• Experience in packaging development and/or regulatory work is a plus.
• Proficient in Microsoft Office.
• Experience with tools such as MailChimp, Adobe Creative Suite, Canva, other digital marketing platforms is a plus.
• Strong organisational and reporting skills.
• Detail-oriented with a strong sense of accountability.
• Excellent communication and interpersonal skills.