At Ayam Brand, we believe in Made with Care, Shared with Love. We are looking for a proactive and hands-on Marketing Executive who takes strong ownership of execution, communicates effectively.
This role is suited for someone who combines strong execution skills with independent thinking – someone with a keen eye for detail who can identify better ways to run campaigns, drive projects forward.
Who you are:
- Accountable and structured.
- Confident in proposing ideas, yet open and adaptable to feedback.
- A self-starter who takes initiative but values alignment.
- Hands-on and execution-driven, with strong follow-through.
- Attentive to feedback and detail.
Responsibilities
1. Marketing Campaign Planning & Execution
- Plan, develop, and execute integrated marketing campaigns across digital and offline channels (e.g., social media, content, events, partnerships).
- Coordinate with internal teams and external agencies to ensure timely and effective campaign rollouts.
- Monitor and report campaign performance and optimise based on insights and KPIs.
- Manage marketing calendars and ensure alignment with brand and business objectives.
2. Consumer Events & Brand Activation
- Conceptualise and execute consumer-facing events and activations that promote the usage of Ayam Brand products (e.g., cooking demos, sampling events, workshops, collaborations).
- Manage end-to-end event planning including ideation, vendor coordination, logistics, and on-site execution.
- Work with partners, influencers, and communities to drive engagement and brand awareness.
- Track event performance and derive insights to improve future activations.
3. Digital Assets & Creative Coordination
- Support the development of digital marketing assets (e.g., online banners, e-commerce visuals) in collaboration with the creative team.
- Prepare clear briefs and ensure assets are aligned with campaign objectives and brand guidelines.
- Review and provide input on creatives to ensure accuracy, clarity, and effectiveness.
4. Customer Feedback & Community Management
Work with digital agency to monitor and manage customer feedback across channels (e.g., social media, email, website), ensuring timely, professional, and brand-aligned responses to customer enquiries and concerns.
- Work with internal teams to address recurring issues and enhance overall customer experience.
5. Packaging Updates & Label Compliance
- Assist in managing packaging updates in line with brand and market requirements.
- Assist in ensuring all product labels are accurate and compliant with local regulatory requirements.
Qualifications
- Bachelor's degree in Marketing, Business, or related field.
- 3–6 years of experience in FMCG or consumer marketing, candidates with more extensive experience and a strong track record of ownership and execution will be considered.
- Proven ability to manage projects independently while maintaining clear stakeholder communication.
- Strong experience in operational execution. Specific campaign execution and on-ground activations/events execution is a plus.
- Experience in customer engagement, community management, or handling consumer feedback is a plus.
- Familiarity with digital asset creation and working with creative teams.
- Experience in packaging development and/or regulatory work is a plus.
- Proficient in Microsoft Office.
- Experience with tools such as MailChimp, Adobe Creative Suite, Canva, other digital marketing platforms is a plus.
- Strong organisational and reporting skills.
- Detail-oriented with a strong sense of accountability.
- Excellent communication and interpersonal skills.
