MARKETING DIRECTOR

Job Summary

The Marketing Director is responsible for developing and executing the company's overall marketing strategy to drive brand awareness, customer engagement, and business growth. This role leads the marketing team, oversees campaigns across multiple channels, and ensures alignment with business objectives.

Key Responsibilities

• Develop and implement the overall marketing strategy in line with company goals

• Lead, mentor, and manage the marketing team, ensuring effective performance

• Plan and execute marketing campaigns, including digital, social media, content, events, and traditional channels

• Oversee brand management, positioning, and corporate identity

• Analyze market trends, customer insights, and competitor activities to identify opportunities

• Manage marketing budgets and ensure cost-effective allocation of resources

• Collaborate with sales, product, and business development teams to align marketing efforts with revenue targets

• Monitor campaign performance and prepare regular reports for management

• Drive innovation and adoption of new marketing technologies and strategies