Developing and implementing a marketing strategy to drive the business forward
Analysing key marketing performance metrics and providing market research, forecasts, competitor analyses, campaign results and consumer trends
Adjusting the marketing plan in light of the above and formulating unique insights to better understand the consumer and contribute towards the overall business strategy
Providing tools and materials for the effective functioning of the sales team
Advising on the development of the corporate brand
Identifying new business opportunities and providing actionable plans to the marketing department and sales teams, ensuring the continuous improvement of the company's marketing efforts
Overseeing the management of annual marketing budgets
Building strong relationships with managers across the business
Delivering an overview of all marketing activities aiming to drive awareness and sales - ranging from digital, print, media and social media to market research and direct marketing
Overseeing coordination with external agencies
Providing development opportunities and guidance for the marketing team and marketing manager on work priorities, budgets, and resources
