My client, a Singapore-based cutting-edge technology company specializing in autonomous cleaning robotics is seeking an exceptional Marketing Director to lead global marketing efforts and elevate the brand to new heights. This strategic role requires a visionary leader who can drive brand awareness, lead generation, and customer engagement across regions, ensuring the company stands out in a rapidly evolving competitive landscape.
You will be responsible for shaping and executing an integrated marketing strategy that aligns with global growth objectives and enhances the company's position as a leader in autonomous cleaning robotics.
Key Responsibilities
- Develop and own the global marketing strategy, driving alignment with commercial goals and regional priorities.
- Champion the brand, ensuring consistency, clarity, and resonance across all channels and markets.
- Lead competitor analysis and market intelligence to position the company as a category leader.
- Define and execute brand development initiatives that elevate global presence and reputation.
- Oversee external communications, including PR, thought leadership, events, and media relations.
- Craft compelling messaging and storytelling that differentiates the company in the market.
- Build and execute demand generation campaigns through digital, social, and performance marketing channels.
- Manage SEO/SEM, marketing automation, and analytics to drive measurable ROI and pipeline contribution.
- Partner with Product, Sales, and Channel teams to launch new products and innovations effectively.
- Own positioning, messaging, sales enablement, and market activation for product launches.
- Build and lead a high-performing marketing team, nurturing creativity and accountability.
- Collaborate closely with regional teams (e.g., EMEA, APAC, NAM) to tailor and execute localized strategies.
- Manage agency partners and vendor relationships to deliver impactful results efficiently.
Ideal Candidate
- - Strong track record in B2B lead generation with clear ROI and CPL metrics
- - Experience launching and marketing tech hardware products with solution selling
- - Skilled in marketing automation, CRM workflows, and building data dashboards
- - Strategic and hands-on: able to build and do with limited budget - stretch the dollar and hands on
- - Familiar with lead gen automation and Agentic AI and tools to generate pipeline efficiently
- - Strong collaborator with Sales, Product, and external agencies
- - An eye for beauty knows what great design, copy, and branding look like
- - Able to balance execution speed with brand excellence
- - Proven ability to lead a small team of 10 including remote staff in Europe and the USA
- - strong communicators
- - strong brand story telling
