Marketing Director

8-11 Years

SGD 11,000 - 18,700 per month

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Early Applicant

Job Description

Develop and lead the overall marketing strategy aligned with company goals and market dynamics.
Set departmental objectives, KPIs, and long-term vision for brand growth and market penetration.
Act as the strategic marketing advisor to the executive leadership team.
Define and elevate brand identity, tone, and positioning across all markets.
Ensure consistent brand messaging across all channels and regions.
Oversee the planning, execution, and performance of integrated marketing campaigns across digital, print, media, and events.
Direct market research initiatives to understand customer needs, market trends, and competitive positioning.
Use insights and data analytics to inform strategy, product development, and go-to-market plans.
Build, lead, and mentor a high-performing marketing team.
Set performance objectives and guide career development of team members.
Develop and manage the marketing department budget.
Allocate resources effectively to maximize ROI on campaigns and initiatives.
Evaluate agency partnerships and ensure cost-effective outsourcing.
Manage high-level communications, PR strategies, and crisis communication plans.
Serve as the company's brand ambassador at public events, media appearances, and industry forums.