Our client is a leading luxury travel business looking for an experienced Head of Marketing / Marketing Director to lead its marketing strategy, brand positioning and customer engagement initiatives.
This is a key leadership role for a commercially minded marketing professional who understands how to build a premium brand, engage high-value customers and translate marketing strategy into measurable business growth.
What You'll Be Doing
Marketing Strategy & Planning
- Develop and lead the overall marketing strategy in line with the company's business direction and growth objectives.
- Define market positioning and identify opportunities to strengthen the company's presence within the luxury travel market.
- Manage marketing budgets, campaigns and resources effectively.
Brand & Communications
- Own and strengthen the company's brand positioning and ensure consistency across all customer touchpoints.
- Develop compelling brand and marketing content tailored to a premium customer base.
- Lead PR, communications and brand-building initiatives.
Digital Marketing
- Drive the company's digital marketing strategy across SEO, SEM, social media and other relevant channels.
- Oversee website development and content initiatives in collaboration with the Product Team.
- Develop engaging digital content to enhance brand awareness, customer acquisition and engagement.
CRM & Customer Engagement
- Develop and manage CRM strategies to strengthen customer relationships and retention.
- Lead customer engagement initiatives, including EDMs, targeted campaigns and tactical promotions.
- Work closely with the Product Team to develop marketing campaigns around products and travel experiences.
- Develop and grow the company's customer community / loyalty initiatives.
Partnerships & Events
- Work closely with Business Development and local marketing teams on strategic collaborations and partnerships.
- Lead and support events and experiential marketing initiatives that enhance the customer experience and brand visibility.
Marketing Analytics
- Monitor marketing performance and customer insights through regular reporting and analysis.
- Use data and market intelligence to evaluate campaign effectiveness and continuously refine marketing strategies.
Team Leadership
- Build, lead and develop the marketing team, including Digital Marketing and Customer Relationship / CRM functions.
- Work closely with the CEO / Managing Director and senior stakeholders to align marketing initiatives with overall business objectives.
What We're Looking For
- Degree in Marketing, Business, Communications or a related discipline.
- 8+ years of relevant marketing experience, with proven experience in a senior marketing leadership role.
- Strong track record in brand management, digital marketing, CRM and customer engagement.
- Experience within luxury travel, hospitality, premium retail, lifestyle or other high-end service industries will be highly advantageous.
- Commercially minded with a strong understanding of how marketing contributes to revenue and business growth.
- Strong analytical skills with the ability to turn customer and marketing data into actionable strategies.
- Excellent stakeholder management and collaboration skills.
- Proven ability to lead teams and work across multiple functions.
- Strong communication, presentation and interpersonal skills.
Interested candidates are invited to apply with their updated CV.
This role is managed exclusively by our recruitment team on behalf of our client.
John Koh
Quess Selection & Services
EA Licence Number: 23C2060
Registration ID is R1110099
Disclaimer:The company is committed to ensuring the privacy and security of your information. By submitting this form, you consent to the collection, processing, and retention of the information you provide. The data collected (which may include your contact details, educational background, work experience and skills) will be used solely for the purpose of evaluating your qualifications for the position you're applying for. Your data will be stored securely and retained for the duration necessary to fulfill our hiring process. If you are not selected for the position, your data will be kept on file for a limited period in case future opportunities arise. You have the right to access, correct, or delete your data at any time by contacting us at Quess Singapore | A Leading Staffing Services Provider in Singapore (quesscorp.sg)
