We are seeking a visionary Marketing Director to lead the strategic marketing initiatives for our entertainment software portfolio. This role will drive brand growth, user acquisition, and engagement across global markets, blending creativity with data-driven execution. The ideal candidate is a seasoned leader with deep experience in entertainment, gaming, or software industries, and a proven ability to craft campaigns that resonate with diverse audiences.
Responsibilities:
- Define and execute marketing strategies to position our entertainment software as a market leader.
- Lead integrated campaigns across digital, social, influencer, PR, and events.
- Conduct market research, competitor benchmarking, and audience segmentation to inform strategy.
- Monitor KPIs and ROI, optimizing campaigns based on performance data.
- Collaborate with Product, Sales, and Creative teams to align initiatives with launches.
- Manage and mentor a high-performing marketing team, fostering creativity and accountability.
Qualifications
- Education with relevant discipline with 8 - 10+ years of progressive marketing experience
- Proven success in entertainment software, gaming, or digital media industries.
- Expertise in digital marketing, brand management, and global campaign execution.
- Strong analytical skills with proficiency in marketing analytics tools.
- Exceptional communication, leadership, and stakeholder management abilities.
Interested applicants please call me @ +65 91130054 or email
EV Search: 23S1748,
Marco Chong Wei Choon: R1215814
