Marketing Director - Branding and Communications

About Univers

Univers provides the world's most comprehensive decarbonization system.

Our EnOS platform connects operational technology with cloud intelligence to deliver real-time energy optimization, carbon monitoring, reporting, and abatement.

Univers operates at global scale:

• 360 million IoT devices connected
• 840 GW of renewable energy under management
• 800+ enterprise and public-sector customers

We help the world's leading organizations reach net zero — and define what comes next.

Director – Brand and Communications

About the Role

This role reports to the Global VP of Marketing, responsible increasing the brand equity and communications for the company. This role ensures that a strong brand and communications plan is put in place and executed across the international markets, primarily, Asia including Japan, and Europe.

The ideal candidate is one with a brand and/or media background, who has demonstrated the ability to develop brand and communications campaigns to increase brand equity for pre-IPO companies.

Key Responsibilities

Brand Strategy

• Create and lead the vision for brand identity, voice and positioning across all external channels
• Champion brand adherence organization-wide across all employees including updating brand guide, developing an internal hub for monitoring one voice across external sales tools

Public Relations

• Build relationships with media outlets, craft and handle press releases, secure Tier One and trade media coverage
• Explore non-traditional means including influencer-led channels
• Develop a clear strategy leading to IPO announcements

Communications

• Oversee internal and external messaging, ensuring a clear and consistent voice for campaigns, announcements and stakeholder updates
• Develop clear PR and social media communications guidelines
• Oversee social media channels to increase followers and share of voice via social media channels

Crisis Management

• Lead the response strategy and execution for public relations issues or emergencies to protect the company's reputation

Performance Tracking

• Monitor brand awareness, campaigns reach and PR metrics against spend, ROI, contract deliverables and PR metrics to measure success

Qualifications & Experience

• 8-10 years of proven experience in brand management, public relations or corporate communications
• Bachelor's degree in Marketing, Communications, Journalism or a related field (Master's degree is a plus)
• Exceptional writing and editing skills with ability to leverage AI tools to increase work effectiveness
• Deep understanding of emerging market trends as well as digital and traditional media

What Success Looks Like

• Increase in Share of Voice for company market visibility as compared to direct competitors
• Brand Sentiment – Positive increase in public and media mentions
• Increase customer recognition levels of the brand in market surveys
• Audit score of brand voice and asset compliance across departments
• Media placement in tier-one publications and syndication and organic articles pick-up
• Crisis management – rapid turnaround time to issue official statement
• Growth in social followers and speaker invitations for executive leaders
• Social engagement rates increase
• Referral traffic to website from earned media