Marketing Data Analyst

Youwill support the analytical needs of Marketing team track and report on campaign performance ensure accurate incremental revenue, ROI measurement, and overall marketing effectiveness. This position will also collaborate regularly with the Data Analyst Manager on reporting enhancements and data quality initiatives.

Responsibilities

• Assist and guide teams to set realistic targets and goals based on insights in terms of incremental ROI
• Utilize advanced analytics tools to derive actionable insights and recommendations for performance optimization
• Collaborate with cross-functional teams to integrate data-driven decision-making into marketing strategies
• Support A/B testing and other data-driven experiments to improve outcomes
• Educate regional teams on campaign success measurement methodologies and ensure consistent understanding and adoption
• Prepare data for reporting and reviews
• Build and maintain reports, CRM dashboards, and KPIs to monitor performance
• Track campaign effectiveness through backend development tools and analytics

• Lead data analysis by extracting meaningful insights from large and complex datasets to identify trends, areas of improvement
• Responsibilities may include SQL dataset creation & troubleshooting and dashboard development & maintenance
• Collaborate with leadership to implement metrics and key performance indicators (KPIs) that provide actionable insights and support a culture of data-driven decision making

Qualifications

• At least 2 years of experience measuring marketing and communications campaign effectiveness based on predefined campaign success metrics (e.g., conversions, ROI, etc.)
• Understanding of marketing metrics with past experience in building campaign KPIs and constructing measurement and attribution frameworks
• Proven experience working with large and complex datasets
• Strong digital marketing analytics skills
• Experience with data visualization tools such as Tableau and web analytics tools
• Experience with and working knowledge of SQL and spreadsheets (Excel, Google Sheets)

• Experience supporting a global department that works in various time zones, regions and markets
• Experience in advertising, digital marketing, tech platform