Manage marketing initiatives that support customer engagement, retention and business growth
Support campaign personalisation and segmentation strategies using behavioural data
Design, implement and maintain data tracking to measure conversion, cost-efficiency and track customer lifetime value
Collaborate with internal cross functional teams including Business, Business Intelligence and Product teams to deliver seamless go-to-market execution
Assist with any other ad hoc marketing projects to improve user experience and conversions
Requirements
Bachelor's degree in Marketing, Business, Commerce, or a related field
At least 3 years of relevant experience in banks, FinTech, or marketing agencies is preferred
Prior project experience in marketing, e-commerce, or data analysis is a plus
Strong analytical skills for quantitative problem solving, able to tackle complex problems with a structured approach
Strong written and verbal communication skills, with an eye for detail and creativity
Organised, able to multi task and pay close attention to details
Proficiency in Microsoft Office, particularly in PowerPoint/ Google Slides, Excel and Google Sheets
Ability to work collaboratively in diverse teams and dynamic environments, flexibility to adapt to new challenges and changes
