MARKETING CONTENT STRATEGIST

About Feel Fresh

Feel Fresh is one of Singapore's fastest-growing personal wellness brands, delivering innovative oral-care and beauty devices used by tens of thousands across Southeast Asia. We are now expanding our content engine and we are looking for a Content Strategist who can take our storytelling, social presence, and creative operations to the next level.

Role: Content Strategist (Brand, Social, Influencers & Production)

As Feel Fresh's Content Strategist, you will drive performance-oriented content and lead an ecosystem of creators, livestreamers, and agencies across Singapore and Malaysia.

About the role

1. Performance Content Strategy

• Develop and oversee Feel Fresh's full-funnel content strategy across TikTok, Instagram, Meta Ads, and website.
• Plan content calendars that drive conversions.
• Ideate and script compelling storylines (UGC-style, problem/solution, before-after formats, educational, product demos).

2. Video Production & Creative Execution

• Lead and manage video shoots-from concept, scripting, talent direction, and editing.
• Be hands-on in filming, acting on camera when needed, and guiding creators to achieve Feel Fresh's signature tone.
• Collaborate with designers, editors, and agencies to ensure high-quality creative output.

3. Influencer Marketing & UGC Management

• Build and manage influencer and KOL relationships across SG & MY.
• Coordinate UGC pipelines-briefing creators, reviewing drafts, and optimizing delivery.
• Evaluate influencer performance, negotiate partnerships, and scale winning collaborations.

4. Livestream & Creator Ecosystem Management

• Manage livestreamers across platforms(TikTok Shop, Shopee, Lazada).
• Coordinate with production teams and agencies for livestream content, performance benchmarks, and reporting.

5. Social Media Growth & Analytics

• Own the growth strategy for TikTok, Instagram.
• Track content performance using analytics tools and iterate based on insights.
• Conduct competitor and trend analysis to keep Feel Fresh ahead of the curve.

6. Cross-Border Expansion & Malaysia Market Ownership

• Lead the full content and influencer strategy for the Malaysia market
• Identify, onboard, and manage Malaysia-based influencers, creators, and livestreamers.
• Localize content angles, scripts, and campaigns to suit Malaysian consumer behavior and platform trends.
• Ensure consistent brand identity and messaging across both Singapore and Malaysia while tailoring execution to each market.

Who You Are

• Deep passion for conversion content, especially TikTok, Reels, and short-form storytelling for performance marketing
• Experienced in creating or managing content
• Strong understanding of current trends, consumer behavior, and viral formats.
• Comfortable directing shoots, managing creators, and appearing on camera.
• Skilled in tools such as CapCut, VN, FCPX/Premiere Pro, Canva, or similar.
• Preferably with prior experience in:

• Consumer product brands performance marketing production, or

• Marketing / creative agencies
• Organized, resourceful, and thrives in a fast-moving startup environment.

What We Offer

• A chance to directly shape the content identity of a fast-growing consumer brand.
• Ownership and autonomy-your ideas directly influence business outcomes.
• Exposure to both Singapore and Malaysia markets for regional brand building.
• Close collaboration with founders and decision-makers.
• A dynamic environment where creativity, initiative, and speed are truly valued.
• Real career growth opportunities as the brand expands.