Marketing Content Specialist (Welcome Mature Female Candidates as Face of Ksisters)
Premium Skincare, Baby & Kids Products, and Lifestyle Brands
We are seeking a
creative and experienced Marketing Content Specialist, ideally a
mature female professional, to join our dynamic team. In this role, you will lead
content creation and brand storytelling for a portfolio of
premium skincare, baby/kids skincare, and lifestyle brands, targeting discerning audiences including
moms. You will also manage collaborations with UGC creators and KOLs, ensuring all content is authentic, polished, and resonates with our premium brand values.
Key Responsibilities
Content Creation & Social Media:
- Plan and execute a content calendar tailored to mature skincare, baby/kids skincare, and premium lifestyle brands
- Translate brand identity into engaging, high-quality visuals and videos suitable for Instagram, TikTok, and other digital platforms
- Oversee photography and video production to maintain a premium, trustworthy brand image
- Collaborate with the marketing team to produce social media, blog, and campaign content that speaks to mature audiences and moms
Brand Representation:
- Confidently represent the brands on camera or via voiceovers, reflecting authenticity and professionalism
- Ensure messaging and tone consistently align with premium brand values and audience expectations
UGC & KOL Management:
- Source, engage, and manage high-quality user-generated content to boost brand visibility and community engagement
- Build and maintain relationships with KOLs and influencers to deliver impactful campaigns and collaborations
Backend & Shopify Management:
- Support Shopify operations, including content updates, product listings, and reporting
- Monitor campaign performance and provide insights to optimize content and engagement
Requirements
- Proven marketing experience with a strong focus on content creation, social media management, and brand storytelling
- Skilled in video content creation and editing
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Comfortable in front of the camera, confidently representing premium brands
- Deep understanding of social media platforms and digital marketing trends for mature audiences and moms
- Experience managing UGC and influencer/KOL collaborations
- Familiarity with Shopify content management, product listings, and analytics
- Excellent communication, organizational, and project management skills
- Passion for beauty, skincare, and parenting products, with insight into target audiences
- Singapore Citizens or PR only
Preferred Skills
- Knowledge of SEO best practices
- Experience with analytics tools (Google Analytics, Shopify analytics, etc.)
Benefits
- Meal Allowance
- Performance Bonus
- Insurance
