Marketing & Communications Manager

1.0 Basic Function

Responsible to develop and execute innovative marketing and communications programs that will increase awareness and positive perception of the Hotel, its restaurants and services.

2.0 Responsibility and Authority

2.1 Provide leadership in all Group Marketing Communications strategies and tactics for Furama RiverFront Singapore and Furama City Centre Singapore.

2.2 Work closely with Regional Director of Sales & Revenue, Food & Beverage Manager, Corporate Director of Sales and Revenue Management Directors to develop high impact advertising and marketing programs (online and print), sales and marketing materials, and direct marketing programs that generate hot sales leads and enquiries.

2.3 Develop and implement a process for tracking success of marketing communications programs including increased customer awareness, customers attitude towards the Furama branding and correlation of sales leads and conversions.

2.4 Develop and manage an annual Marketing and Communications budget - manage programs within that budget.

2.5 Develop corporate identity guidelines that form the standards for the overall corporate branding, marketing and communications.

2.6 Provide PR leadership, strategies and best practices to assure that effective external and internal communications are executed in all program initiatives.

2.7 Manage trade, regional and local media's expectations in order to drive and deliver consistent corporate and PR messages.

2.8 Conceptualize and ensure timely delivery of successful promotional programs for new product line introductions, may it be F&B or room division related.

2.9 Create consistent positioning of Furama new and existing product lines and services through multiple communications channels.

2.10 Develop innovative revenue-generating ideas through new product development (dynamic packaging, pricing model for internet packages, BARG, etc) to drive demand, grow and expand businesses from new and existing customers/guests.

2.11 Develop a post-sales communications platform (plans, database and means) for customers dialogue and manage a one-on-one online relationship (online survey, e-newsletter, email alerts, email campaigns, eDirect Mailer, etc) so as to generate goodwill and secure future sales.